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Digital Advertising Predicted To Surpass TV

Digital Advertising Predicted To Surpass TV

“Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…

Amazon Pins Its Hopes On New Style Wishlist

Amazon looks to be taking on Pinterest in a head-on match-up that will let consumers set up and buy directly from their wishlists: Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.” It’s a more attractive, image-heavy website where consumers can save, share and discover…

URLs Are Also Consumer Facing

When crafting a campaign, the “devil is in the details”. The smallest things matter quite a bit. But while marketers will often obsess over the details of a digital program, like where an icon is placed or how big is the point size for the legal copy, many of us overlook the first thing a…