trends articles

Amazon Go Is A Game Changer

Amazon Go Is A Game Changer

How many times have you walked into a grocery store and selected everything you needed within 5 min, only to find that you have to wait at checkout for half an hour because there is a woman holding up the line while she digs through her enormous purse looking for change to pay her $7.25…

Is This the Year of the Beacon?

It’s a new year. 2016. All the shopping, all the traveling, all the holiday meals, all the relatives, all the returns, and of course, all the Star Wars. Done. We made it. So let’s look at the year ahead of us. What’s in store for retail technology in 2016? That’s a pretty broad question and…

Amazon and the Handmade Frontier

Today, Amazon launched a new marketplace called Handmade at Amazon, which takes competitor Etsy head on. This new arts-and-crafts bazaar hosts over 80,000 items from about 5,000 sellers in 60 countries, moves Amazon into new territory and positions it to take lead in the every growing, home-grown artisan market. What’s in it for shoppers? Amazon…

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

  Last month a few of us from TPN had the chance to attend an all Omnicom agency summit called Emerge: Partner Sm(art).  Emerge focused on digital trends and creating more impactful marketing programs through partnerships with industry thought leaders like Google, Facebook, Twitter, Salesforce, Vice and Yahoo!.  Knowing it’s hard to get away from the desk for two days,…

Right? Wrong.

Yesterday I heard an interview with a talented song-writer on NPR radio and I found myself wincing a few times as I noticed both the interviewer and interviewee were peppering their dialogue with the word, “Right?” As if asking the other “You know what I mean?” I don’t mean to pick on either of them,…

Imitation Game

This morning I hopped out of an Uber, almost jogged into my office building while texting one of my colleagues, and realized I needed coffee. Luckily I am not a coffee snob, so my caffeine need was solved by hitting the Kuerig button on my way through the office kitchen. Six hours and many meetings…

La culture du travail

As a first generation American, it came as a surprise for me to see people in the US work so hard at jobs that seemed to be making them miserable — jobs that literally were driving them to an early grave. Where my family comes from, work seems to come secondary, or even tertiary to…

Robot Retail

Kiosks and mobile trucks are popping up everywhere making products even more readily available to consumers. Not only does this phenomenon create a world of opportunity for new businesses to advertise their flagship locations, it also offers small businesses without expensive storefronts the chance to level the playing field. Have we become too lazy to…