the value shopper articles

Your Own Personal Retail

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

From the Westside: Fresh & Easy Exits US Market

It comes as no surprise to many retail watchers that British parent company Tesco announced this morning that it will attempt to sell all 200 Fresh & Easy stores, located in California, Arizona and Nevada. Incredibly, the chain did not make any money during its 5-year duration in the US. It’s an unfortunate situation for…

Value: Up Close and Personal

In today’s post-recession retail environment, the Value Shopper is thriving and not going away any time soon. In fact, the April issue of Shopper Marketing explores this target consumer. But what defines “value”? Who is this shopper? Value is in the eye (and pocketbook) of the beholder. It is about what the shopper is getting for…