technology articles

Amazon Go Is A Game Changer

Amazon Go Is A Game Changer

How many times have you walked into a grocery store and selected everything you needed within 5 min, only to find that you have to wait at checkout for half an hour because there is a woman holding up the line while she digs through her enormous purse looking for change to pay her $7.25…

Is This the Year of the Beacon?

It’s a new year. 2016. All the shopping, all the traveling, all the holiday meals, all the relatives, all the returns, and of course, all the Star Wars. Done. We made it. So let’s look at the year ahead of us. What’s in store for retail technology in 2016? That’s a pretty broad question and…

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

Imitation Game

This morning I hopped out of an Uber, almost jogged into my office building while texting one of my colleagues, and realized I needed coffee. Luckily I am not a coffee snob, so my caffeine need was solved by hitting the Kuerig button on my way through the office kitchen. Six hours and many meetings…

Living, Working & Playing Better With Technology

It is a simple and known truth. Technology and our ever-connected world are hurling us into busier, more hectic, and more time-constrained lives. The very gadgets that serve to improve our lifestyles may be also preventing us from stopping to smell the roses. Last Friday, PSFK invited creative professionals for a whole day seminar to…

A Force of Nature: The Nike Free Stride Experience

Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…

It’s Been a Mad March 2015, Baby!

As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of…

Lessons From Target Too

By now, most of you have probably already heard about Target Too. The industry went abuzz for the pop-up design-meets-digital playground that came to the Chelsea Galleries from March 25 – 31. And for good reason – Target Too is a beautiful mixture of experiential, augmented reality, social integration and creative design.  But underneath all the glitz and glamour, there are lessons we can…

Starbucks: Premium Coffee & iBeacons

Starbucks has announced a plan to begin using Apple’s iBeacons in its premium coffee stores next year to blend the retailer’s focus on mobile with its upscale lines of java. The iBeacons will be coming to the premium Roastery and Tasting Rooms to give customers access to information about their coffee via Bluetooth technology on their…

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…