SXSW articles

SXSW: The Importance of Stories & Moments

SXSW: The Importance of Stories & Moments

As I look back on my experience at the 23rd annual SXSW interactive in Austin last week, a common theme struck me across all of the sessions, workshops, and pop-ups: The importance of stories and moments. SXSW Interactive considers itself an incubator of innovation with new technologies and digital creativity, and is definitely a must-attend…

SXSW TPN Top 10 Trends

More than 30,000 people converged on Austin, Texas for the South by Southwest (SXSW) Interactive conference. In its 5th year, SXSW Interactive attracts global leaders in digital/social marketing, entrepreneurship and emerging technology. The key themes and trends at SXSW serve as poignant indicators of what’s important now and into the future. Here are the top ten takeaways:…

SXSW Music

The recent article on washingtonpost.com about the “oppressive corporate presence” at this year’s SXSW Music Festival in Austin, now the world’s largest, got me thinking about the marketing of the arts in general. I had a great discussion about this with my friend and colleague, Darci Ratliff (@DarciRatliff) and we both agree, this has historically…