showrooming articles

Your Own Personal Retail

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

Amazon Fire Phone Unveiled

Amazon took its first steps into the ever-evoling smart phone battlegrounds last week with its introduction of the Amazon Fire Phone. A natural progression into this field, for sure, as an extension of its Kindle Fire and Fire TV, but is Amazon really going to be the next big contender in the smart phone world?…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Who is really in control?

Many brands hire specialty agencies to manage their social media programs. Outside of additional resources and a solid strategy, most of these decisions are made to help monitor, and to an extent manage, that particular brands image. Ah, but the best laid plans… In the spring of 2011, someone from Chrysler’s social media team accidentally Tweeted…

Are QR Codes Dead?

Marketing strategist and blogger, B.L. Ochman, talks about new tech that she states will replace QR Codes in her recent Ad Age article, QR Codes are Dead, Trampled by Easier-to Use Apps…. We can nott agree more. Things like QR codes are not always successful because they are not always relevant to the shopper and her…

Just browsing?… That will be $5 dollars.

          If you’re looking for a good/fast way to lose your shopper… Apparently, there is story in Australia that is attempting to charge store visitors each $5 for browsing. If the shopper doesn’t buy anything, the store claims they are owed a “just looking” fee. While it would be nice to get…