shopping articles

It’s All In The Delivery

It’s All In The Delivery

The ways we eat meals continuously evolve as our lifestyles, social dynamics and workloads change. The frozen TV dinner changed the landscape of meals in the 1950s, streamlining meal prep with readily portioned trays that could be popped in the oven for easy weeknight meals. Tupperware enabled make-ahead meal prep possible, as well as proper…

Amazon and the Handmade Frontier

Today, Amazon launched a new marketplace called Handmade at Amazon, which takes competitor Etsy head on. This new arts-and-crafts bazaar hosts over 80,000 items from about 5,000 sellers in 60 countries, moves Amazon into new territory and positions it to take lead in the every growing, home-grown artisan market. What’s in it for shoppers? Amazon…

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

An Experience Worth Remembering

I recently visited Sloan’s Ice Cream in Florida for the second time in my life. Talk about a childhood fantasy! For those (like myself) who have never heard of or been to Sloan’s, imagine walking into Candy Land or a Willy Wonka factory. From the bright and colorful signage, sugarcoated displays, and fairytale wallpaper, to…

Robot Retail

Kiosks and mobile trucks are popping up everywhere making products even more readily available to consumers. Not only does this phenomenon create a world of opportunity for new businesses to advertise their flagship locations, it also offers small businesses without expensive storefronts the chance to level the playing field. Have we become too lazy to…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Black November: What Are Shoppers Really Feeling & Doing?

Media are invited to register for the retail industry’s first-ever TPN Live Shopper Pulse™, an online dashboard created by dynamic retail marketing agency TPN to monitor real-time consumer sentiment and behaviors during the new Black Friday shopping frontier, which now begins Thanksgiving night. “TPN designed this retail anthropology study to gain unprecedented access into shoppers’…