seasonal articles

TPN Shopper Safari: Back-to-School

TPN Shopper Safari: Back-to-School

In the latest TPN Shopper Safari Trek Report, TPN highlights four key themes for the Back-to-School 2017 Shopping Season. TPN Shopper Safari: 2017 Back-to-School Recap from TPN Retail TPN’s Shopper Safari encourages immersion in retail and commerce by leveraging our employee network. This effort helps foster continuous analysis and conversation of the retail landscape.

Back-To-School

Back-to-School Shoppers Plan to Purchase As the new school year kicks into high gear for most of the country, parents and students will find a changing shopping landscape. No longer are they racing to retail stores without a plan for braving the crowd days before the school year starts. Digitally-driven brick and mortar purchases are…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Black November: What Are Shoppers Really Feeling & Doing?

Media are invited to register for the retail industry’s first-ever TPN Live Shopper Pulse™, an online dashboard created by dynamic retail marketing agency TPN to monitor real-time consumer sentiment and behaviors during the new Black Friday shopping frontier, which now begins Thanksgiving night. “TPN designed this retail anthropology study to gain unprecedented access into shoppers’…

TPN Spring Seasonal Pulse

Spring is here! Well, at least it is for those of us based in Texas. The big spring news at TPN: our 2013 Spring Seasonal Pulse has begun. Seasonal pulse is our national survey that provides a deep dive into consumer mindsets, attitudes and feelings along with the behaviors they demonstrate both as consumers and…