POS articles

Test Drive for McDonald’s Happy Table

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…

Smarter Retail

How vital is Point of Sale to retailers? Important enough to strategically re-image even the most basic of tools. Case in point, clothing retailers are now creating more and more remarkable mannequins. (See Stores Demand Mannequins with Personality in the NY Times for more interesting reading on this topic.) Once glorified clothes hangers, mannequins are…