point of view articles

Minority Report Style Advertising One Step Closer To Reality

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

No Strings Attached

As the digital age advances, people are becoming increasingly more independent and self-sufficient. Social networking sites and interactive apps are creating unprecedented accessibility to resources and knowledge that have empowered consumers to ask more of brands and question their loyalty. With so many options out there, consumers are feeling less of a need to commit…

Gaming, For Life

I’m an innately competitive person.  Whether that has to do with growing up playing almost every sport imaginable or just loving the gamification of life, I’m not really sure… But sometimes I find it next to impossible to contain myself. This is a trend to which many can relate. Everyone has played some version of…

La culture du travail

As a first generation American, it came as a surprise for me to see people in the US work so hard at jobs that seemed to be making them miserable — jobs that literally were driving them to an early grave. Where my family comes from, work seems to come secondary, or even tertiary to…

When in Shanghai: Part 3

We Are What We Buy I love visiting grocery, drug, convenience and even big-box stores when traveling abroad. My husband does not always view these visits as highlights of our vacation, but he’s generally a good sport about it. When I am traveling on business, I visit with immoderation. Seeing what is on the shelves…

When in Shanghai: Part 2

Upstairs, Downstairs The Chinese boomtown Shanghai is a city of juxtapositions. There are the ones you expect: ancient buildings standing behind glittering towers erected as recently as 15 years ago; traditional neighborhood noodle restaurants sharing a block with Starbucks; or Mercedes-Benz taxis parked alongside rickshaws. But for me, on my recent visit, one of the most stark…

When in Shanghai: Part 1

The Chinese market shopping experience (pearls, home goods, clothing and accessories and “the fakes”) is its own kind of dynamic retail. In a country of 1.3 billion people, finding jobs and making money is not an easy thing to do. Couple that with a culture (and history) of commerce meets corruption and counterfeit, the lack of…

Branding Ourselves…Literally

We have all entertained the idea of doing something that had been deemed “forbidden” under the judging eyes of society. Maybe it was the second you turned 18, because you felt empowered by the fact that you were now legally an adult. Now in your late 20s, mid 30s and 40s, as a thriving professional with a salaried job…

PSA for Life Jackets Feels Hauntingly Real

With the coming of Spring and Summer, the weather warms up and folks will be looking to cool off with trips to the beach or to the lake. The teaser above for CLM BBDO’s A Trip out to Sea PSA for Guy Cotten, a French marine equipment and clothing brand, will make you think twice…