point of sale articles

Is This the Year of the Beacon?

Is This the Year of the Beacon?

It’s a new year. 2016. All the shopping, all the traveling, all the holiday meals, all the relatives, all the returns, and of course, all the Star Wars. Done. We made it. So let’s look at the year ahead of us. What’s in store for retail technology in 2016? That’s a pretty broad question and…

Amazon Fire Phone Unveiled

Amazon took its first steps into the ever-evoling smart phone battlegrounds last week with its introduction of the Amazon Fire Phone. A natural progression into this field, for sure, as an extension of its Kindle Fire and Fire TV, but is Amazon really going to be the next big contender in the smart phone world?…

Robot Retail

Kiosks and mobile trucks are popping up everywhere making products even more readily available to consumers. Not only does this phenomenon create a world of opportunity for new businesses to advertise their flagship locations, it also offers small businesses without expensive storefronts the chance to level the playing field. Have we become too lazy to…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Mobile Phone “Blindness” While Shopping

No, you don’t actually go blind. But Bloomberg reports that recent studies show that as we check our phones in-store, all of those colorful attention-getters that we design are being glossed over: These days, consumers are more likely to send a quick text and check their Facebook feed than to read a magazine or develop…

Shopper Marketing and Baseball: The Gold Standard

Baseball fans know that a Perfect Game is every pitchers dream.  Only 23 major league pitchers have accomplished this feat.  There’s an equally elusive feat in the world of shopper marketing: Perfect Compliance. Recently, our team was doing store walks with our client and stumbled upon a pallet we had designed.   The in-store execution didn’t…

Smarter Retail

How vital is Point of Sale to retailers? Important enough to strategically re-image even the most basic of tools. Case in point, clothing retailers are now creating more and more remarkable mannequins. (See Stores Demand Mannequins with Personality in the NY Times for more interesting reading on this topic.) Once glorified clothes hangers, mannequins are…