packaging articles

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

Hershey Empowers Shoppers

The Hershey Company will now be labeling calories, saturated fat, sodium and sugar per serving, printed on the front of all product packs beginning in the second-half of 2013. The Hershey Company along with members of Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and the NCA are voluntarily implementing front of pack labeling, representing…

Reaching a new target: The role packaging can play

Budweiser is introducing a new beer can that will mirror the shape of its logo. The can will not replace the traditional beer can design and will only be available within the US. This particular design is considered to be the optimum meeting point of fashion and function, due to the relatively inflexible nature of aluminium. The company’s latest…

The Power of Packaging

I ran to the grocery store the other day for a quick trip, mainly for foodstuffs. On my way to the milk cooler, I cut through the detergent aisle … and suddenly found myself putting a bottle of fabric softener in my cart. And I really didn’t need fabric softener. So why?   It was…