NFC articles

Test Drive for McDonald’s Happy Table

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…

NFC: Not ready for prime time?

Apple’s September 12 product launch event was everything you’d expect from a movie promotion — complete with leaks, trailers and a very active rumor mill. While the iPhone 5 may not be THE shiniest new smartphone in 2012, it’s still an amazing feat of engineering. The device also marks a new era for Apple, who…

Reimagining Retail with Mobile Payment Technology

You know how easy your SpeedPass or TollTag makes driving? Well, that technology is coming to your cell phone soon, which will make retail purchases just as fast and convenient.  Called NFC (Near Field Communication,) this tech turns our smartphones into mobile wallets, allowing users to simply tap or wave their card at the POS…