new york articles

A Force of Nature: The Nike Free Stride Experience

A Force of Nature: The Nike Free Stride Experience

Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

The Retail Update: New York City

I’m not a native New Yorker nor have I been living in this city for a very long time.  I still gawk at tall buildings and think “street-cart hot dogs” are an acceptable snack.  As a marketer, I also get excited every time I stumble upon a staged PR or experiental marketing experience.  But as…