mobile articles

Amazon Go Is A Game Changer

Amazon Go Is A Game Changer

How many times have you walked into a grocery store and selected everything you needed within 5 min, only to find that you have to wait at checkout for half an hour because there is a woman holding up the line while she digs through her enormous purse looking for change to pay her $7.25…

It’s All In The Delivery

The ways we eat meals continuously evolve as our lifestyles, social dynamics and workloads change. The frozen TV dinner changed the landscape of meals in the 1950s, streamlining meal prep with readily portioned trays that could be popped in the oven for easy weeknight meals. Tupperware enabled make-ahead meal prep possible, as well as proper…

The Topline: Mobile FirstLook Summit

As mobile devices continue to capture both a greater percentage of sales and consumer’s daily attention, it is critical for brands to continue their investment in mobile. At last month’s Mobile Firstlook conference, leaders in the digital and mobile space shared their views on mobile strategy, case studies, key learnings, results and their evolving approach within…

Toshiba celebrates women in tech: Inspiring the next generation of retail

At the inaugural Toshiba RISE – Retail Innovation & Shopper Expertise – Symposium, business and industry leaders gathered to celebrate inspirational women in digital and retail technology. Brands have to evolve from short-term, legacy thinking and take bold steps to bridge the gap between physical and digital worlds to connect with today’s customers. This was…

The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

  Last month a few of us from TPN had the chance to attend an all Omnicom agency summit called Emerge: Partner Sm(art).  Emerge focused on digital trends and creating more impactful marketing programs through partnerships with industry thought leaders like Google, Facebook, Twitter, Salesforce, Vice and Yahoo!.  Knowing it’s hard to get away from the desk for two days,…

Imitation Game

This morning I hopped out of an Uber, almost jogged into my office building while texting one of my colleagues, and realized I needed coffee. Luckily I am not a coffee snob, so my caffeine need was solved by hitting the Kuerig button on my way through the office kitchen. Six hours and many meetings…

It’s Been a Mad March 2015, Baby!

As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of…

Payment is All in the Wrist at Austin City Limits 2014

The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

Amazon Fire Phone Unveiled

Amazon took its first steps into the ever-evoling smart phone battlegrounds last week with its introduction of the Amazon Fire Phone. A natural progression into this field, for sure, as an extension of its Kindle Fire and Fire TV, but is Amazon really going to be the next big contender in the smart phone world?…