loyalty articles

Is This the Year of the Beacon?

Is This the Year of the Beacon?

It’s a new year. 2016. All the shopping, all the traveling, all the holiday meals, all the relatives, all the returns, and of course, all the Star Wars. Done. We made it. So let’s look at the year ahead of us. What’s in store for retail technology in 2016? That’s a pretty broad question and…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Dove’s Real Beauty Campaign Leads to Real Brand Loyalty

For a while now, I’ve been following with great interest Unilever’s Dove Real Beauty Campaign. When it first started running in ‘04, their original ads were met with some criticism and snide remarks. Some publications wouldn’t even take the ads. “What? You want us to run ads with REAL women?? … of every shape and…

Short-Term Cuts Lead To Long-Term Pain

As recently reported by Bloomberg news, shoppers are fleeing Walmart for rivals in large part due to massive cuts in staffing leading to a shortage of stock support…which in turn leads to empty shelves. According to one shopper interviewed, If it’s not on the shelf, I can’t buy it,” she said. “You hate to see…

Out of the wallet and into the phone

My shoulders sag a bit every time I’m offered the chance to join a reward program that involves scribbling out my information on a paper form or being handed a plastic loyalty card or paper-punch card.  Aren’t we well into the 21st century at this point?  Better to offer nothing to your customer than another rewards…