iPhone articles

Move over millennials. Tech-savvy boomers are here to stay.

Millennials are receiving a lot of attention these days.  They’re reportedly self-centered, entitled and can’t survive without technology.  And while Facebook usage is waning among the generation thanks to instant-gratification platforms such as Snapchat, what about older generations? Both of my grandmothers – proud baby boomers – are on Facebook, use a computer daily and…

APPtitude: Candy Crush Saga

Background Candy Crush Saga is an addictively simple game that challenges players to match three or more pieces of candy in a row.  That’s it…well except for the seemingly never-ending number of levels (as of now, there are 385).  Further, the game has integrated pay-to-play technology that allows users to make in-app purchases to continue…

Introducing “APPtitude”

As of June 2013, there were 900,000 apps available in the iTunes app store. So how is it possible to know which apps can help drive marketing efforts and which are a waste of time? The answer: “APPtitude” — a new feature by TPN’s Millennial Minute that will highlight the latest and greatest apps, app…

Mobile Phone “Blindness” While Shopping

No, you don’t actually go blind. But Bloomberg reports that recent studies show that as we check our phones in-store, all of those colorful attention-getters that we design are being glossed over: These days, consumers are more likely to send a quick text and check their Facebook feed than to read a magazine or develop…

NFC: Not ready for prime time?

Apple’s September 12 product launch event was everything you’d expect from a movie promotion — complete with leaks, trailers and a very active rumor mill. While the iPhone 5 may not be THE shiniest new smartphone in 2012, it’s still an amazing feat of engineering. The device also marks a new era for Apple, who…

Out of the wallet and into the phone

My shoulders sag a bit every time I’m offered the chance to join a reward program that involves scribbling out my information on a paper form or being handed a plastic loyalty card or paper-punch card.  Aren’t we well into the 21st century at this point?  Better to offer nothing to your customer than another rewards…