Insights articles

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

TPN at the 3% Conference 2014

Did you know that though women constitute 73% of consumer purchasing power and control $20 trillion of the world’s annual consumer spending, women make up only a small percentage of the Creative Directors in advertising? The 3% Conference, whose mission is to “build the business case for diversity by championing female creative talent and leadership…

Kashi Shines at Wanderlust Aspen-Snowmass

So I’ve just returned from vacationing at a Wanderlust festival in Aspen-Snowmass, CO – it’s a yoga/music multi-day event that’s filled with all kinds of outdoorsy activities, yoga classes, lectures, organic food and concerts. Wanderlust has become an international series of festivals and with that success comes the integration of partnerships. Gaiam, Garnier, Prana, So…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

Pew Research Center: 72% of Online Adults Use Social Networks

A new study by the Pew Research Center found that 72% of online adults use social networking sites.  For users 65 or older, there has been a 30% increase in social media use from four years ago.  And while younger online adults ages 18-29 still lead the way for social networking use, older users are…

Is Big Data Producing Better Insights?

As we find ourselves in the era of Big Data, are we getting better insights? CEO of retail-marketing agency, TPN, Sharon Love, explores the expanding role of big data in developing insights and the blurring of the basic definition of what makes an insight, an insight in her latest Hub Magazine write-up: http://www.hubmagazine.com/2013/05/down-to-earth/