holidays articles

Heineken’s Marketing is on a Roll

Heineken was recently announced as the winner of 2015’s creative marketer of the year award. Mobile has been the key to the brand’s success in its recent campaigns. They have gained most of their learnings from their mobile experience. Heineken’s holiday campaign “Spark My Party” asked fans to tweet the hashtag #SparkMyParty to its Twitter…

Brands Stepping Up For Your Love

A number of brands are stepping up their social game this Valentine’s in efforts to capitalize on consumers’ commitment to their phones and social media. With specially created content, they’re hoping to lure shoppers in through their hearts. For the more sentimental, Pizza Hut and OkCupid have teamed up for their #CommitToGreatness campaign, asking folks to…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Black November: What Are Shoppers Really Feeling & Doing?

Media are invited to register for the retail industry’s first-ever TPN Live Shopper Pulse™, an online dashboard created by dynamic retail marketing agency TPN to monitor real-time consumer sentiment and behaviors during the new Black Friday shopping frontier, which now begins Thanksgiving night. “TPN designed this retail anthropology study to gain unprecedented access into shoppers’…

Easter Bunny = Budget Bunny for 2013

According to the NRF, American’s will spend $17.3B on Easter, but you can bet that shoppers will be mindful of their budgets, maximizing their spend to create memorable family experiences. From their survey, it appears that shoppers are spending no more than last year. What you can expect to see: more gifting (and, not just…

Holiday Stars

Oh, the joy of the season: pushing and shoving, the same five songs on repeat, lines that wind around the mall, and the lumpy pile of colorful wool that once was the sweater display.  Last year, I stood in one such overheated, never-ending line at JCrew, and just when I was about to drop my…