grocery articles

Amazon Acquires Whole Foods…. Now What?

Amazon Acquires Whole Foods…. Now What?

Amazon announced that it is acquiring Whole Foods. The impact of this purchase is far reaching for retailers, grocers and brands. As marketers, we need to understand what this shift means to the retail landscape and to shopper expectations. Given this news, TPN’s Digital Commerce team has developed thoughts on what happens now and what…

It’s All In The Delivery

The ways we eat meals continuously evolve as our lifestyles, social dynamics and workloads change. The frozen TV dinner changed the landscape of meals in the 1950s, streamlining meal prep with readily portioned trays that could be popped in the oven for easy weeknight meals. Tupperware enabled make-ahead meal prep possible, as well as proper…

Amazon and the Changing Grocery Game

So called “traditional” grocery players have long operated in a competitive landscape with a fairly straightforward structure. Like a chess game, there were a set number of players in a market that made similar types of moves and counter moves, all designed to capture the shopper’s attention and ultimately, their dollars and loyalty. But the…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

What’s In A Name?

Or more to the point, what’s in a brand name? As a marketing experiment with real world consequences, we’re about to find out when Hostess Brands returns out of bankruptcy with a new owner in August 2013. When Hostess first closed their bakeries last November, connoisseurs of baked dessert goods unleashed much sound and fury…

Another App to Help Shoppers

Kroger has introduced a loyalty card mobile application that lets users download coupons, renew prescriptions and get discounts at checkout. The new version of the app also has features for creating shopping lists, viewing advertisements and keeping track of fuel discount points. Kroger joins other major retailers, such as Target, Marsh, Wal-Mart and Meijer, in…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…

Mobile Phone “Blindness” While Shopping

No, you don’t actually go blind. But Bloomberg reports that recent studies show that as we check our phones in-store, all of those colorful attention-getters that we design are being glossed over: These days, consumers are more likely to send a quick text and check their Facebook feed than to read a magazine or develop…

Shopper Marketing and Baseball: The Gold Standard

Baseball fans know that a Perfect Game is every pitchers dream.  Only 23 major league pitchers have accomplished this feat.  There’s an equally elusive feat in the world of shopper marketing: Perfect Compliance. Recently, our team was doing store walks with our client and stumbled upon a pallet we had designed.   The in-store execution didn’t…