McDonalds articles

The #brandbowl

The #brandbowl

The Super Bowl. The one day of the year we don’t set our DVRs. Instead of fast-forwarding through the commercials, we’re glued to the TV to capture every second. We pay a lot of attention to the major players on the big screen, but now so much of Super Bowl engagement is occurring on much…

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…