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Amazon vs. Walmart: Summer Showdown

Amazon has done it again. Just when we thought they couldn’t bring us anything better than free two-day shipping, they are delivering us with Black Friday in July… and, promising even better deals! To celebrate its 20th anniversary, Amazon announced July 15th as “Prime Day”. Let the countdown to midnight begin! The “Lightning Deals”, exclusive to Prime…

Be Persuasive

When everyone around you is saying the same thing, it can be contagious. Certain phrases become quickly habitual. The agency world is no stranger to this. We often use jargon and made up words as if they are our first language, assuming everyone is in the know and with no apology for slaughtering our real first…

A Force of Nature: The Nike Free Stride Experience

Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…

Daily Deal Sites: Bargain Hunting Gets Targeted

There’s no one who loves the thrill of hunting down a good bargain more than me. And that’s why I love all the daily deal sites that I subscribe to. My heart flutters when I see my Gilt.com alert pop up or when I get an email from myhabit.com notifying me of the brand they…

Shoppability 2.0 in the age of Curated Discovery

I’ve been thinking a lot about curated discovery lately. As I opened my 1st Stitch Fix box, giddy with excitement, it occurred to me that if this isn’t engagement, I don’t know what is. But not just brand engagement, because to be honest, the brands I was receiving in my stylist chosen box of clothes…

Shopping: Men Vs Women

In a recent story in The Future of Commerce, Amy Hatch writes about the “Myth of the Mansumer”, a study surveyed of 1,700+ consumers that highlighted the how the differences of shopping habits between men and women are “virtually non-existent”. The main culprit in driving the lack of difference: technology. Over the last few years, many retailers have worked to…

Zappos Pops Up in Vegas

While some techies might think the most exciting time to be in Vegas is now, during CES, we were there last month as well and ventured into another type of Vegas spectacle, a pop-up retail experience brought to shoppers by Zappos. The store took over an old casino space off of Fremont Street in “old…

#CES2015 – Faster, Smarter – and connected.

  The #CES2015 mission by the numbers: In 72 hours, you have to cover 2.2 Million square feet of exhibit floor, wade through over 3600 exhibitors, not to mention a record number of Kickstarter and Indiegogo startups. Oh, did I mention you get to do this with over 170,000 attendees? Here a quick hit-list of trends…

Retail Commuting

We are truly a nation of commuters! I, personally, commute via public transportation daily, 90 minutes each way, 5 days a week. The idea of being able to easily and efficiently get my shopping done in route is very appealing. And while I know that this option has been available to me on my mobile for…