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The Amazon Effect on eCommerce and CPG Brands

The Amazon Effect on eCommerce and CPG Brands

The use of digital technologies in conjunction with changing shopper behaviors is making eCommerce an indispensable part of CPG omnichannel success. Brands seeking to convert online consumers should focus their attention on convenience, and how important it is in the shopper journey. According to Jennifer Silverberg, CEO of SmartCommerce, “Consumers might not care that something…

Shopper Marketing Trends: How Mobile and Digital Keep Changing the Marketing Landscape

Digital and mobile are making the shopping cycle (research, discovery, awareness, and purchase) much shorter and faster than ever before. The growth of digital technology has given consumers access to copious amounts of product information—and they are accessing it. Subscription-based services centered around specific shopper data are delivering an engaging personalized experience, turning shoppers into repeat…

The Changing Face of Online Ads

TPN’s Digital Marketing and Commerce team keep a constant eye on innovation to keep our agency and clients informed. Earlier this summer, we highlighted the latest news and trends surrounding online video ad content and viewing. In an ever-changing shopping landscape where consumers are making more and more purchases outside of the store, it is…

Winning with Shopper Media

In today’s ecosystem of commerce, traditional shopper marketing is no longer enough. There is no longer one clear path, and shopping is not a deliberate, compartmentalized act. Shopping is spontaneous, deconstructed and integrated into the flow of everyday life. The new urgent reality for brands and retailers is how to capitalize on shoppers’ and consumers’…

TPN Shopper Safari: Back-to-School

In the latest TPN Shopper Safari Trek Report, TPN highlights four key themes for the Back-to-School 2017 Shopping Season. TPN Shopper Safari: 2017 Back-to-School Recap from TPN Retail TPN’s Shopper Safari encourages immersion in retail and commerce by leveraging our employee network. This effort helps foster continuous analysis and conversation of the retail landscape.

Highlights from Cannes 2017: Consuming vs. Doing

There’s no question that technology has fundamentally changed our lives—constant connectivity is a reality. But what level of connectivity is the healthiest? And how do we actually make consumers lives better verses creating addictive behaviors? This question entered my mind several times over the past few days at Cannes and particularly in listening to talks…

Highlights from Cannes: Keith Barry Brings Magic to Marketing

The highlight of the Saturday’s sessions at the Palais was Keith Barry: a hypnotist, mentalist and magician. What, exactly does magic have to do with marketing? The answer could be… everything. Ken Hertz from memBrain interviewed Barry focusing on the power of suggestion and the ways our subconscious minds can be persuaded from reality. Barry…