Events articles

Toshiba celebrates women in tech: Inspiring the next generation of retail

Toshiba celebrates women in tech: Inspiring the next generation of retail

At the inaugural Toshiba RISE – Retail Innovation & Shopper Expertise – Symposium, business and industry leaders gathered to celebrate inspirational women in digital and retail technology. Brands have to evolve from short-term, legacy thinking and take bold steps to bridge the gap between physical and digital worlds to connect with today’s customers. This was…

Payment is All in the Wrist at Austin City Limits 2014

The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

Total Market – Good or Bad?

It’s just smart marketing. Would you spend 90% of your budget on effectively engaging with just 27% of the audience? Or would you spend 90% of your budget on connecting at a deeper level with 72% of your audience? That is what’s happening every day in marketing. In places like Los Angeles County, where 72%…

Kashi Shines at Wanderlust Aspen-Snowmass

So I’ve just returned from vacationing at a Wanderlust festival in Aspen-Snowmass, CO – it’s a yoga/music multi-day event that’s filled with all kinds of outdoorsy activities, yoga classes, lectures, organic food and concerts. Wanderlust has become an international series of festivals and with that success comes the integration of partnerships. Gaiam, Garnier, Prana, So…

It’s a Mad, Mad, Mad, Mad March!

We are in the thick of it, folks. March Madness 2014 is here and has taken over. Brands and marketers are vying for consumers’ attention and dollars even more than before, because let’s be honest. The NCAA Championship is the most broadly appealing, engaging and exciting of all American sport championships. You have alumni, families,…

PHOTOS: TPN Chicago Hosts First Google Glass MeetUp

TPN Chicago’s Manolo Almagro and Brad Kleinman hosted a Google Glass MeetUp on Tuesday, Aug. 20, giving Glass enthusiasts a chance to discuss the technology, and for many, use Glass for the first time.  Attendees came from various backgrounds including healthcare, fitness, marketing, retail, technology and media, creating lively discussion about the implications of wearable…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…