events articles

Toshiba celebrates women in tech: Inspiring the next generation of retail

Toshiba celebrates women in tech: Inspiring the next generation of retail

At the inaugural Toshiba RISE – Retail Innovation & Shopper Expertise – Symposium, business and industry leaders gathered to celebrate inspirational women in digital and retail technology. Brands have to evolve from short-term, legacy thinking and take bold steps to bridge the gap between physical and digital worlds to connect with today’s customers. This was…

It’s Been a Mad March 2015, Baby!

As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of…

TPN at the 3% Conference 2014

Did you know that though women constitute 73% of consumer purchasing power and control $20 trillion of the world’s annual consumer spending, women make up only a small percentage of the Creative Directors in advertising? The 3% Conference, whose mission is to “build the business case for diversity by championing female creative talent and leadership…

Marketing at the World Cup

Just 48 hours until one of the greatest sporting events in the world kicks off: the FIFA World Cup. I’m looking forward to seeing how marketers are leveraging the World Cup fandom, utilizing the marks they own or being creative on leveraging the fan’s passion for the game if they don’t have rights to the…

Bill Simon, President & CEO of Walmart U.S., Shares His Story

Today, the TPN Bentonville office attended the Benton County Single Parent Scholarship Fund luncheon. Bill Simon, President & CEO of Walmart U.S., spoke at the event. Instead of speaking about how Walmart and the Walmart Foundation give back by supporting the Single Parent Scholarship Fund, it was a much more personal speech. Mr. Simon was…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…