control articles

No Strings Attached

No Strings Attached

As the digital age advances, people are becoming increasingly more independent and self-sufficient. Social networking sites and interactive apps are creating unprecedented accessibility to resources and knowledge that have empowered consumers to ask more of brands and question their loyalty. With so many options out there, consumers are feeling less of a need to commit…

Who is really in control?

Many brands hire specialty agencies to manage their social media programs. Outside of additional resources and a solid strategy, most of these decisions are made to help monitor, and to an extent manage, that particular brands image. Ah, but the best laid plans… In the spring of 2011, someone from Chrysler’s social media team accidentally Tweeted…