charity articles

Your Own Personal Retail

Your Own Personal Retail

Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…

Viral Brilliance

The ALS Ice Bucket Challenge, viral phenomenon, is teaching us a lot about a lot of things — ALS for one, human nature, masterful fundraising and some things us marketers should pay attention to. It is treasure trove for Cause Marketers and there are some universal truths (reminders) in it for the rest of us. The…

Bill Simon, President & CEO of Walmart U.S., Shares His Story

Today, the TPN Bentonville office attended the Benton County Single Parent Scholarship Fund luncheon. Bill Simon, President & CEO of Walmart U.S., spoke at the event. Instead of speaking about how Walmart and the Walmart Foundation give back by supporting the Single Parent Scholarship Fund, it was a much more personal speech. Mr. Simon was…

The Mall Fountain Reimagined

The fountain at the mall is a destination among the hustle and bustle.  It’s a place of gleeful excitement for children throwing coins (who am I kidding? I still like to throw coins in), a rest stop during a busy shopping trip or a meet up point for friends. Every great mall has a fountain.…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…

Retail Gives Back

I’m applauding Frederick Anderson and Laura Miller’s upcoming “Park Avenue Garage” — New York’s first Pop-up luxury garage sale. Some of New York’s most notable designers, fashion houses and individuals will be contributing a wide range of goods for the three-day consignment sale that will run from Thursday, December 13 through Saturday, December 15. Proceeds benefit the…

Pop-Up #Retail for Man AND His Best Friend

Hair-brain scheme? I think not. Some very smart people are helping a local Dallas charity with a fun new pop-up retail idea.  What do you get when you combine an urban running trail, an ice house, a barber shop, dog groomer and food bank? This. A brilliant promotion that ties behaviors and interests like fitness, pets, grooming…