7-Eleven articles

7-Eleven Launches Innovative Category Management System

7-Eleven Launches Innovative Category Management System

Yesterday, 7-Eleven and IRI (Information Resources, Inc. — the global leader in innovative solutions and services for consumer and retailer companies) announced the launch of 7-Eleven’s new Next Generation™ solution, allowing 7-Eleven “faster access and more granular insight” to what 7-Eleven consumers are buying. As pointed out in the recent press release from IRI: This…

Happy Birthday, #GreatClient 7-Eleven

If you happened to search for “brain freeze relief” last week, you probably weren’t alone. 7-Eleven celebrated their 85th birthday on 7/11 with free Slurpees for all (in a 7.11 oz cup, between 11 a.m. and 7 p.m.). While they haven’t released total numbers yet, they had 7 million cups on hand. And a quick glance through…