2013 articles

2013: The Year of Deal-Seeking

2013: The Year of Deal-Seeking

Google released its top-searched items of 2013, and Kohl’s, JCPenny and Nordstrom graced the top spots on the apparel brands and retailers list.  Following the top three included Forever 21, Old Navy and Macy’s. What do these retailers have in common?  All were searched along with terms that indicated shoppers were looking for a deal…

Retail and the Weather: An Ice Story

This Fall season has been one to remember. Here in Dallas, like in many parts of the country, we experienced a severe ice storm last week that pretty much put the brakes on everything. Though we’re a big city, we’re not equipped to deal with not only the initial snow/sleet fall but the subsequent refreezing…

Facebook To Launch Game Changing Video Option

Facebook has been beta testing an autoplay video feature for users’ Newsfeed recently. If adopted, this could create a whole new ad platform for marketers, creating virtual commercials that would run side by side with your friends’ daily updates and pictures of funny cats. Adweek continues: Facebook is tip-toeing into a potentially disruptive new digital…

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

PHOTOS: TPN Chicago Hosts First Google Glass MeetUp

TPN Chicago’s Manolo Almagro and Brad Kleinman hosted a Google Glass MeetUp on Tuesday, Aug. 20, giving Glass enthusiasts a chance to discuss the technology, and for many, use Glass for the first time.  Attendees came from various backgrounds including healthcare, fitness, marketing, retail, technology and media, creating lively discussion about the implications of wearable…

Pew Research Center: 72% of Online Adults Use Social Networks

A new study by the Pew Research Center found that 72% of online adults use social networking sites.  For users 65 or older, there has been a 30% increase in social media use from four years ago.  And while younger online adults ages 18-29 still lead the way for social networking use, older users are…

Amazon Pins Its Hopes On New Style Wishlist

Amazon looks to be taking on Pinterest in a head-on match-up that will let consumers set up and buy directly from their wishlists: Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.” It’s a more attractive, image-heavy website where consumers can save, share and discover…

For the Love of Cereal?

Cereal is a mainstay of the American diet. Since the introduction of cereal in the 20th century, which evolved from oatmeal and granola, we’ve been enjoying this simple, ready-to-eat meal around our breakfast tables…. and in the evening, as a quick, it’s just me and I don’t want to clean dishes, dinner solution… and as…

Retail Technology Takes Consumer Tracking To The Next Level

As the variables impacting shopper behavior continue to increase and diversify, retailers want to know more and more about their shoppers to keep them shopping and coming back for more. Online, retailer and e-commerce websites can track and get to know shoppers through a plethora of tactics (i.e. bread crumbs, click-throughs, mouse hovers, shopping carts,…

Nordstrom Explores Pinterest In-Store

Most brands and retailers these days utilize the image-cataloging social network Pinterest to drive awareness and engagement. Department store, Nordstrom, is taking cues from Pinterest in a trial initiative. According to Bloomberg Businessweek: In March, the department store chain started marking its “most-pinned” products from Pinterest with little “P” logos at two stores near its…