Author Archives: Sharon Love

Be Persuasive

Be Persuasive

When everyone around you is saying the same thing, it can be contagious. Certain phrases become quickly habitual. The agency world is no stranger to this. We often use jargon and made up words as if they are our first language, assuming everyone is in the know and with no apology for slaughtering our real first…

Right? Wrong.

Yesterday I heard an interview with a talented song-writer on NPR radio and I found myself wincing a few times as I noticed both the interviewer and interviewee were peppering their dialogue with the word, “Right?” As if asking the other “You know what I mean?” I don’t mean to pick on either of them,…

Imitation Game

This morning I hopped out of an Uber, almost jogged into my office building while texting one of my colleagues, and realized I needed coffee. Luckily I am not a coffee snob, so my caffeine need was solved by hitting the Kuerig button on my way through the office kitchen. Six hours and many meetings…

Viral Brilliance

The ALS Ice Bucket Challenge, viral phenomenon, is teaching us a lot about a lot of things — ALS for one, human nature, masterful fundraising and some things us marketers should pay attention to. It is treasure trove for Cause Marketers and there are some universal truths (reminders) in it for the rest of us. The…

When in Shanghai: Part 3

We Are What We Buy I love visiting grocery, drug, convenience and even big-box stores when traveling abroad. My husband does not always view these visits as highlights of our vacation, but he’s generally a good sport about it. When I am traveling on business, I visit with immoderation. Seeing what is on the shelves…

When in Shanghai: Part 2

Upstairs, Downstairs The Chinese boomtown Shanghai is a city of juxtapositions. There are the ones you expect: ancient buildings standing behind glittering towers erected as recently as 15 years ago; traditional neighborhood noodle restaurants sharing a block with Starbucks; or Mercedes-Benz taxis parked alongside rickshaws. But for me, on my recent visit, one of the most stark…

When in Shanghai: Part 1

The Chinese market shopping experience (pearls, home goods, clothing and accessories and “the fakes”) is its own kind of dynamic retail. In a country of 1.3 billion people, finding jobs and making money is not an easy thing to do. Couple that with a culture (and history) of commerce meets corruption and counterfeit, the lack of…

Dove’s Real Beauty Campaign Leads to Real Brand Loyalty

For a while now, I’ve been following with great interest Unilever’s Dove Real Beauty Campaign. When it first started running in ‘04, their original ads were met with some criticism and snide remarks. Some publications wouldn’t even take the ads. “What? You want us to run ads with REAL women?? … of every shape and…

Then and Now: CEO Sharon Love Reflects on 25 Years

My grandmother was born in 1900 and lived to be 95 years old. We talked often in her later years about the snapshot of her lifespan against the arc of history. While during her life she enjoyed modern conveniences like cars, telephones, radio, indoor plumbing, television and air travel, she was born into a world…