Author Archives: Mara Greenwald

Targeted Marketing takes Aim

Targeted Marketing takes Aim

That time West Elm advertised to me with a photo of my living room: Last week, I was scrolling through my Facebook newsfeed and came across a photo of my living room. This wasn’t something I had posted on Facebook, it was a West Elm ad. I snapped it on my iPhone when my new…

The State of Social Media: Shifting the Conversation

When brands first started activating via social media, we knew so little about what we were getting into and what we’d get out of it. Metrics such as number of views, likes and/or followers seemed to make sense. A brand could post whatever they wanted on Facebook and then track the percentage of followers and comments. They were able…