Author Archives: Jason Geyer

Minority Report Style Advertising One Step Closer To Reality

Minority Report Style Advertising One Step Closer To Reality

We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…

Digital Advertising Predicted To Surpass TV

“Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…

Games, Guardians, and Grumpy Cat @ Toy Fair 2014!

The 112th annual American International Toy Fair came together in New York Feb. 15th – 20th, with more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcasing their toy and entertainment products. Among the big trends happening in the coming year are hot “mature”  TV shows, such as Sons…

Getty Images Gives In To The Inevitable

Joining the likes of the music industry leaders and the tv studios showrunners who have ceased their fight against the sharing of their content on such sites as YouTube and Facebook, Getty images has announced that they are no longer going to legally challenge non-commercial use of their images on social media, but instead will…

Facebook To Launch Game Changing Video Option

Facebook has been beta testing an autoplay video feature for users’ Newsfeed recently. If adopted, this could create a whole new ad platform for marketers, creating virtual commercials that would run side by side with your friends’ daily updates and pictures of funny cats. Adweek continues: Facebook is tip-toeing into a potentially disruptive new digital…

Big Brands Push The Limits Of Social Media

With Facebook and Twitter becoming old news in the social mediasphere these days, brands are looking forward to that next horizon in hopes of luring in new consumers and cementing their status with early adopters and hipsters the world over. Dunkin’ Donuts is moving quickly to leapfrog their competition with their embrace of Twitter’s Vine…

Amazon Pins Its Hopes On New Style Wishlist

Amazon looks to be taking on Pinterest in a head-on match-up that will let consumers set up and buy directly from their wishlists: Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.” It’s a more attractive, image-heavy website where consumers can save, share and discover…

What’s In A Name?

Or more to the point, what’s in a brand name? As a marketing experiment with real world consequences, we’re about to find out when Hostess Brands returns out of bankruptcy with a new owner in August 2013. When Hostess first closed their bakeries last November, connoisseurs of baked dessert goods unleashed much sound and fury…