#PrimeDay – What You Need To Know

What is Prime Day? Prime Day is a day where Amazon has deep discounts on many of their products and services. Last year’s Prime day was the first time Amazon did this event, and although many of the products that were discounted were viewed as poor selections for such a large event, Amazon declared it a huge success with 19M new Prime Subscribers.

2016 Prime Day: At first Glance, Amazon has improved their selection of discounted products, and this year many bigger and more popular brands are playing in the event. Amazon also has many of their own products being discounted. Amazon Echo is being discounted to $129 from the regular price of $179, and today only you can get dash button’s for 99 cents.

Personalization seems to be a huge play this year on Amazon Prime Day. Amazon is leveraging advanced methods to give deals to individuals and creating a sense of urgency for purchases.

Along with increasing revenue, Amazon’s objective this year seems to be getting customers to get involved in the Amazon ecosystem. If you purchase a product using your Amazon Echo today, you will get $10 off on your first purchase. If your using Prime Now, you are also getting $10 off. Just to put the numbers into perspective, a Prime Customer spends $700 dollars more than a non-prime customer. 19M new prime customers at an incremental $700 is A LOT OF INCREMENTAL REVENUE!

Last year, Prime Day surpassed 2014 Black Friday sales, and I feel that this year Prime day has potential to be an even bigger success for Amazon. I also believe that Prime day will be a huge success for vendors that decided to participate. The increase in traffic, conversion, glance views, etc. on prime day will position the vendors that participated for an increased success than vendors who did not participate.

Whether you’re participating in Prime Day or just shopping for deals, I wish you Good Luck!

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Rami Odeh

As TPN’s digital commerce director and resident Amazon expert, Rami Odeh, partners with the agency's brand and retailer clients to create optimized digital and eCommerce solutions. While Rami has a wealth of experience across the digital commerce universe, he specializes in developing strategic and optimized plans for brands to activate at Amazon.com.

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