Monthly Archives: January 2015

The Rebranding of an NBA Team

The Rebranding of an NBA Team

I’m from Charlotte, NC. Born and raised. 1988 was a big year for my hometown. Even though I was pretty young at the time, I knew something major was happening. Charlotte got its first major sports team, the NBA Charlotte Hornets expansion team, and the city was changed forever. People LOVED the Hornets, from the…

Canadians Probably Expected More from Target

With over $2 billion in cumulative losses over the past few quarters, Target has announced it will be pulling out of the Canadian market altogether. This decision follows a careful review of all the retailer’s options in the country and the subsequent realization that none would realistically return Target Canada to profitability until 2021. In addition to…

Shoppability 2.0 in the age of Curated Discovery

I’ve been thinking a lot about curated discovery lately. As I opened my 1st Stitch Fix box, giddy with excitement, it occurred to me that if this isn’t engagement, I don’t know what is. But not just brand engagement, because to be honest, the brands I was receiving in my stylist chosen box of clothes…

Shopping: Men Vs Women

In a recent story in The Future of Commerce, Amy Hatch writes about the “Myth of the Mansumer”, a study surveyed of 1,700+ consumers that highlighted the how the differences of shopping habits between men and women are “virtually non-existent”. The main culprit in driving the lack of difference: technology. Over the last few years, many retailers have worked to…

Zappos Pops Up in Vegas

While some techies might think the most exciting time to be in Vegas is now, during CES, we were there last month as well and ventured into another type of Vegas spectacle, a pop-up retail experience brought to shoppers by Zappos. The store took over an old casino space off of Fremont Street in “old…

#CES2015 – Faster, Smarter – and connected.

  The #CES2015 mission by the numbers: In 72 hours, you have to cover 2.2 Million square feet of exhibit floor, wade through over 3600 exhibitors, not to mention a record number of Kickstarter and Indiegogo startups. Oh, did I mention you get to do this with over 170,000 attendees? Here a quick hit-list of trends…

Retail Commuting

We are truly a nation of commuters! I, personally, commute via public transportation daily, 90 minutes each way, 5 days a week. The idea of being able to easily and efficiently get my shopping done in route is very appealing. And while I know that this option has been available to me on my mobile for…