Monthly Archives: December 2014

Starbucks: Premium Coffee & iBeacons

Starbucks has announced a plan to begin using Apple’s iBeacons in its premium coffee stores next year to blend the retailer’s focus on mobile with its upscale lines of java. The iBeacons will be coming to the premium Roastery and Tasting Rooms to give customers access to information about their coffee via Bluetooth technology on their…

Heineken’s Marketing is on a Roll

Heineken was recently announced as the winner of 2015’s creative marketer of the year award. Mobile has been the key to the brand’s success in its recent campaigns. They have gained most of their learnings from their mobile experience. Heineken’s holiday campaign “Spark My Party” asked fans to tweet the hashtag #SparkMyParty to its Twitter…

Black Friday, Cyber Monday & Now Green Monday?

Black Friday and Cyber Monday may have been just the beginning of shopping events for the holiday seasons to come. Just this past season, the slightly late cousin of Black Friday saw desktop shopping grow by 17% from 2013. With this performance, Cyber Monday is inspiring additional shopping events in the early weeks of December. We…

Shopping & Working: The Ultimate In Multi-tasking

Being a self-proclaimed shop-aholic and working on North Michigan Avenue in Chicago is difficult for me. With world class shopping right at our doorstep, it requires great self-restraint to not wander towards my shopping paradise everyday at lunch or detour when I should be heading towards the train station after work. I simply can’t be…

BlackFriday Recap: More Gray than Black

The “official” kickoff of the holiday shopping season, Black Friday, continues to evolve as retailers are starting promotions several weeks before Thanksgiving. While, NRF and IBM reported that Black Friday weekend spending decreased by $6.5 billion, NRF predicts a 4.1% increase in spending for the overall holiday shopping season. Here are the Top 5 Black…

BlackFriday: Not Just for the U.S.

BlackFriday is not just for Thanksgiving anymore. It has jumped the Atlantic and arrived in London. It seems that the U.S. has found the secret to kicking off the Holiday buying season and the rest of the globe wants in on the buying frenzy. While in London last week I noticed sales still lingering. From…