Monthly Archives: October 2014

Payment is All in the Wrist at Austin City Limits 2014

Payment is All in the Wrist at Austin City Limits 2014

The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

Shopping just got easier.

As I scroll through the many Greek yogurt options on Walmart’s snazzy new online grocery list, walmart.com/grocery, adding several quickly to my cart, I realize this is a jackpot. And, its free. I hear other retailers like Peapod, Stop & Shop and Giant offer similar services at a cost. Looks like I just found another reason to shop…

The State of Social Media: Shifting the Conversation

When brands first started activating via social media, we knew so little about what we were getting into and what we’d get out of it. Metrics such as number of views, likes and/or followers seemed to make sense. A brand could post whatever they wanted on Facebook and then track the percentage of followers and comments. They were able…