Monthly Archives: June 2014

Amazon Fire Phone Unveiled

Amazon Fire Phone Unveiled

Amazon took its first steps into the ever-evoling smart phone battlegrounds last week with its introduction of the Amazon Fire Phone. A natural progression into this field, for sure, as an extension of its Kindle Fire and Fire TV, but is Amazon really going to be the next big contender in the smart phone world?…

No Strings Attached

As the digital age advances, people are becoming increasingly more independent and self-sufficient. Social networking sites and interactive apps are creating unprecedented accessibility to resources and knowledge that have empowered consumers to ask more of brands and question their loyalty. With so many options out there, consumers are feeling less of a need to commit…

Marketing at the World Cup

Just 48 hours until one of the greatest sporting events in the world kicks off: the FIFA World Cup. I’m looking forward to seeing how marketers are leveraging the World Cup fandom, utilizing the marks they own or being creative on leveraging the fan’s passion for the game if they don’t have rights to the…

Gaming, For Life

I’m an innately competitive person.  Whether that has to do with growing up playing almost every sport imaginable or just loving the gamification of life, I’m not really sure… But sometimes I find it next to impossible to contain myself. This is a trend to which many can relate. Everyone has played some version of…

All Things Walmart

It’s that time of year again. Northwest Arkansas welcomes thousands of Walmart Associates and Shareholders from around the world to their annual Shareholders meeting. The meeting takes place on Friday, June 6 at Bud Walton Arena on the University of Arkansas Campus in Fayetteville, but events and concerts will be taking place all over Northwest…