Monthly Archives: April 2014

From the Westside: Forever 21 Debuts New F21 Red Concept

Forever 21 has long been synonymous with fast fashion, offering on-trend clothing at affordable price points. On May 3rd the LA-based retailer is  opening F21 Red, a concept store in South Gate, CA. South Gate is a populous, working class neighborhood south of downtown LA. While the new store will offer some apparel currently carried…

New CEO, New Walmart

Five months with a new CEO at Walmart. How have things changed? Doug McMillion was named CEO and President of Walmart in late November. Here is my own personal perspective, not only as a marketer, but also as a loyal Walmart shopper. Five months and five key takeaways: More small format stores. They are popping up…

PSA for Life Jackets Feels Hauntingly Real

With the coming of Spring and Summer, the weather warms up and folks will be looking to cool off with trips to the beach or to the lake. The teaser above for CLM BBDO’s A Trip out to Sea PSA for Guy Cotten, a French marine equipment and clothing brand, will make you think twice…

Robot Retail

Kiosks and mobile trucks are popping up everywhere making products even more readily available to consumers. Not only does this phenomenon create a world of opportunity for new businesses to advertise their flagship locations, it also offers small businesses without expensive storefronts the chance to level the playing field. Have we become too lazy to…

It’s time for a diet… from your phone.

As marketers, we are expected to be always on. Always available, accessible and responsive.  We’re expected to stay current on trends, industry news, competitors and clients.  We’re also expected to be clear communicators, critical thinkers and savvy debaters.  However, what most people don’t realize is that those expectations are often at odds with each other. …

A Burrito…from where?

Not everyone has access to a Chipotle or Qdoba when they need a burrito fix. But soon there might be a Burritobox — a burrito vending machine –  at a gas station, mall, or other convenient location near you. Think Redbox…but for burritos! The first Burritobox in the WORLD launched at a gas station in…