Monthly Archives: February 2014

#RTM: Is Anyone Listening?

#RTM: Is Anyone Listening?

Ah, Oscar Season. Tuxedos. Gowns. Borrowed jewelry. War rooms. Tweets. What used to be simple television events are now coined RTM (Real Time Marketing) experiences — opportunities for brands to flex their social and content muscle during highly visible programming. The question though is that besides the Twitterati and us marketers… is anyone really listening? Right now,…

The Mall Fountain Reimagined

The fountain at the mall is a destination among the hustle and bustle.  It’s a place of gleeful excitement for children throwing coins (who am I kidding? I still like to throw coins in), a rest stop during a busy shopping trip or a meet up point for friends. Every great mall has a fountain.…

EuroShop 2014 Highlights

TPN’s Brand Environments Expert, Jon Jepsen, Highlights the Best of the Best of EuroShop 2014… EuroShop is one of the retail related trade shows that us ‘Brand Environment’ folk get truly giddy and excited over. It’s really inspiring from a creative design perspective, covering everything under the sun related to retail and digital technology.  We…

Brands Stepping Up For Your Love

A number of brands are stepping up their social game this Valentine’s in efforts to capitalize on consumers’ commitment to their phones and social media. With specially created content, they’re hoping to lure shoppers in through their hearts. For the more sentimental, Pizza Hut and OkCupid have teamed up for their #CommitToGreatness campaign, asking folks to…

Valentine’s Day Gets a Facelift

Millennials, described as “confident, connected and open to change” by PewResearch, are living up to their characteristics according to TPN’s Seasonal Pulse New Year 2014 study. Among all generations, millennials are the most likely group to “change it up” this Valentine’s Day. Thirty percent of millennials are planning to celebrate the romantic holiday differently than…

Beacon Bummer?

All you have to do today is say “beacon” in a meeting and people pay attention. Its “the” hot play in buzzword bingo right now. The good: Targeted in-store messaging in real-time through a device that is constantly in the consumer’s hand. 80% of people walking through a retail environment are on their phone at some…

Can an Old Retailer Learn New Tricks?

Many probably thought innovation and rebirth for “the shack” would never happen after the retailer seemed to have its two worst years in sales throughout its history. Earlier this month RadioShack opened its first custom concept store in Manhattan in attempts to connect with its target through in-store mobile and tech integration. Bravo, RadioShack. Within the new…

Digiday Retail Summit: The “TLDR Version”

My recent attendance to this year’s Digiday Conference inspired me to make this post more suitable for the folks that like their articles small and bite sized (like a KIT KAT mini). The Retail Summit was unlike any conference I’ve participated in. It was designed for the new generation of attendees who invented the term TLDR (Too Long; Didn’t…

Brands Bring Their “A” Game to the Big Game

The Super Bowl has evolved from an NFL championship game for diehard fans to an American event that appeals to everyone, even if your team didn’t make it to the big dance. It’s become a time for socializing with family and friends for people of all genders, races, ages and socio-economic backgrounds. And let’s not…