Monthly Archives: November 2013

#BlackFriday Deal Fatigue Setting In? – TPN Live Pulse UPDATE

Is Black Friday Fatigue setting in? Based on the in-the-moment sentiment trending data she’s being monitoring for the past 24 hours using TPN’s Live Pulse Dashboard, Cynthia Thayer, TPN’s VP Of  Strategic Planning says “it looks like shopper excitement is wearing off” Friday morning shoppers are not as mission oriented as on Thanksgiving night with…

Shopping — It’s the New Post Turkey Workout

TPN Live Shopper Pulse Survey Says … Shopping – It’s the New Post Turkey Workout For many, a new holiday tradition was born last night, as shoppers poured into their local stores for Thanksgiving night doorbuster deals. For TPN, a new tradition began as well — launching our inaugural TPN Live Shopper Pulse™ real-time consumer…

Black November: What Are Shoppers Really Feeling & Doing?

Media are invited to register for the retail industry’s first-ever TPN Live Shopper Pulse™, an online dashboard created by dynamic retail marketing agency TPN to monitor real-time consumer sentiment and behaviors during the new Black Friday shopping frontier, which now begins Thanksgiving night. “TPN designed this retail anthropology study to gain unprecedented access into shoppers’…

The Retail Update: New York City

I’m not a native New Yorker nor have I been living in this city for a very long time.  I still gawk at tall buildings and think “street-cart hot dogs” are an acceptable snack.  As a marketer, I also get excited every time I stumble upon a staged PR or experiental marketing experience.  But as…

Facebook To Launch Game Changing Video Option

Facebook has been beta testing an autoplay video feature for users’ Newsfeed recently. If adopted, this could create a whole new ad platform for marketers, creating virtual commercials that would run side by side with your friends’ daily updates and pictures of funny cats. Adweek continues: Facebook is tip-toeing into a potentially disruptive new digital…