Monthly Archives: September 2013

Macy’s Gets Active to Draw Millennials to Stores

Macy’s Gets Active to Draw Millennials to Stores

In an effort to attract a younger audience, Macy’s will introduce a wider array of athletic apparel to its stores this month.  Brands will include Nike, Under Armour and the North Face, among others. “We are working with the best brands in the category to bring our customers exciting merchandise that will serve their athletic…

Big Brands Push The Limits Of Social Media

With Facebook and Twitter becoming old news in the social mediasphere these days, brands are looking forward to that next horizon in hopes of luring in new consumers and cementing their status with early adopters and hipsters the world over. Dunkin’ Donuts is moving quickly to leapfrog their competition with their embrace of Twitter’s Vine…

Test Drive for McDonald’s Happy Table

Venturing into new territory, a McDonald’s in Yishun, Singapore is testing driving a new form of in-store entertainment with the Happy Table. With the help of NFC (near field communication) stickers placed on the underside of the table, DDB Group Singapore is bringing a new playing field for games to the restaurant. As shown in…