Monthly Archives: June 2013

Dunkin’ Donuts: From Grab-and-Go to Stay-and-Sip

Dunkin’ Donuts: From Grab-and-Go to Stay-and-Sip

Dunkin’ Donuts hopes to keep customers long after the morning rush by turning itself into a café-style store, reflecting competitors such as Starbucks, allowing costumers to sit, sip, and socialize. The doughnut store, creating a jazz-like atmosphere in stores and on product packaging, hopes to see an increase in sales and gain more business, by…

Commerce is Not a Dirty Word

Do you know the role of the US Department of Commerce? Do you know who the current Secretary of Commerce is? I could give you a high level summary of what the department is theoretically responsible for but there was no way I could have told you the current Secretary. (Its Rebecca Blank, the fifth individual to…

What’s In A Name?

Or more to the point, what’s in a brand name? As a marketing experiment with real world consequences, we’re about to find out when Hostess Brands returns out of bankruptcy with a new owner in August 2013. When Hostess first closed their bakeries last November, connoisseurs of baked dessert goods unleashed much sound and fury…