Monthly Archives: May 2013

Another App to Help Shoppers

Kroger has introduced a loyalty card mobile application that lets users download coupons, renew prescriptions and get discounts at checkout. The new version of the app also has features for creating shopping lists, viewing advertisements and keeping track of fuel discount points. Kroger joins other major retailers, such as Target, Marsh, Wal-Mart and Meijer, in…

Social Media, Branding Superhero

Inc. Magazine recently featured a post about whether social media is more advertising or PR. The author believes that social media can be either, depending on a marketer’s goals or objectives. My Millennial opinion: Social media is its own entity. PR is message and communication management, a key aspect of social media. Advertising is focused…

Giving Back on the Go

Last week, TPN participated in its Annual Day of Service by volunteering at food banks across the nation.  The Chicago team worked together to unpack, rebag and repack 2,000 pounds of Corn Flakes at the Greater Chicago Food Depository.  It provided a break from the office and gave us a chance to do something different…

Is Big Data Producing Better Insights?

As we find ourselves in the era of Big Data, are we getting better insights? CEO of retail-marketing agency, TPN, Sharon Love, explores the expanding role of big data in developing insights and the blurring of the basic definition of what makes an insight, an insight in her latest Hub Magazine write-up: http://www.hubmagazine.com/2013/05/down-to-earth/