Monthly Archives: April 2013

A Shopper is not JUST a Shopper

A Shopper is not JUST a Shopper

Shopper Is Only Part of the Story The notion of shopper marketing has dramatically changed….and, has thrived in helping brands guide shoppers through a new dynamic retail, helping them make decisions in a world of blurring value provided by retailers and freedom of ecommerce and mobile. But looking at, inside and around the shopper is no longer…

From the Westside: Fast Food…delivered?

Taking the corporate slogan “Have It Your Way” to extremes, a Burger King franchise in Glendale, CA, is now delivering food directly to consumers. While similar delivery programs exist in Miami, Washington and Houston, this is the first franchise in the state of California to offer delivery. Taking cues from the pizza delivery model, the…

Hershey Empowers Shoppers

The Hershey Company will now be labeling calories, saturated fat, sodium and sugar per serving, printed on the front of all product packs beginning in the second-half of 2013. The Hershey Company along with members of Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and the NCA are voluntarily implementing front of pack labeling, representing…

Reaching a new target: The role packaging can play

Budweiser is introducing a new beer can that will mirror the shape of its logo. The can will not replace the traditional beer can design and will only be available within the US. This particular design is considered to be the optimum meeting point of fashion and function, due to the relatively inflexible nature of aluminium. The company’s latest…

NRF Redefines Retail

The National Retail Federation recently launched the first phase of its This is Retail campaign to counter many of the misconceptions around retail. The NRF hopes to tell the Real story on retail and its critical role in driving innovation. Retailers are driving innovation to pave the way for quicker access to products, smarter shopping through mobile, and better customer…

Amazon Targets 50+ Crowd

As Antoinette Alexander points out in RetailingToday, Online retailer, Amazon, has launched its 50+ Active and Healthy Living Store, featuring hundreds of thousands of nutrition, wellness, exercise/fitness, medical, personal care, beauty, entertainment items and more — all in a single destination for customers in the 50+ age range. By using algorithms, Amazon can determine who among its customers are…

From the Westside: Fresh & Easy Exits US Market

It comes as no surprise to many retail watchers that British parent company Tesco announced this morning that it will attempt to sell all 200 Fresh & Easy stores, located in California, Arizona and Nevada. Incredibly, the chain did not make any money during its 5-year duration in the US. It’s an unfortunate situation for…

7-Eleven Launches Innovative Category Management System

Yesterday, 7-Eleven and IRI (Information Resources, Inc. — the global leader in innovative solutions and services for consumer and retailer companies) announced the launch of 7-Eleven’s new Next Generation™ solution, allowing 7-Eleven “faster access and more granular insight” to what 7-Eleven consumers are buying. As pointed out in the recent press release from IRI: This…

Dove’s Real Beauty Campaign Leads to Real Brand Loyalty

For a while now, I’ve been following with great interest Unilever’s Dove Real Beauty Campaign. When it first started running in ‘04, their original ads were met with some criticism and snide remarks. Some publications wouldn’t even take the ads. “What? You want us to run ads with REAL women?? … of every shape and…