Monthly Archives: March 2013

Who is really in control?

Who is really in control?

Many brands hire specialty agencies to manage their social media programs. Outside of additional resources and a solid strategy, most of these decisions are made to help monitor, and to an extent manage, that particular brands image. Ah, but the best laid plans… In the spring of 2011, someone from Chrysler’s social media team accidentally Tweeted…

TPN Spring Seasonal Pulse

Spring is here! Well, at least it is for those of us based in Texas. The big spring news at TPN: our 2013 Spring Seasonal Pulse has begun. Seasonal pulse is our national survey that provides a deep dive into consumer mindsets, attitudes and feelings along with the behaviors they demonstrate both as consumers and…

Are QR Codes Dead?

Marketing strategist and blogger, B.L. Ochman, talks about new tech that she states will replace QR Codes in her recent Ad Age article, QR Codes are Dead, Trampled by Easier-to Use Apps…. We can nott agree more. Things like QR codes are not always successful because they are not always relevant to the shopper and her…

Just browsing?… That will be $5 dollars.

          If you’re looking for a good/fast way to lose your shopper… Apparently, there is story in Australia that is attempting to charge store visitors each $5 for browsing. If the shopper doesn’t buy anything, the store claims they are owed a “just looking” fee. While it would be nice to get…

SXSW TPN Top 10 Trends

More than 30,000 people converged on Austin, Texas for the South by Southwest (SXSW) Interactive conference. In its 5th year, SXSW Interactive attracts global leaders in digital/social marketing, entrepreneurship and emerging technology. The key themes and trends at SXSW serve as poignant indicators of what’s important now and into the future. Here are the top ten takeaways:…

Easter Bunny = Budget Bunny for 2013

According to the NRF, American’s will spend $17.3B on Easter, but you can bet that shoppers will be mindful of their budgets, maximizing their spend to create memorable family experiences. From their survey, it appears that shoppers are spending no more than last year. What you can expect to see: more gifting (and, not just…