Monthly Archives: October 2012

The Future of Retail

The Future of Retail

I read a lot about retail from a lot of different sources and recently ran across an interesting presentation, The End of the Retail World as we Know it, and What to do About it. Written by Magnus Ohlsson, founder of Swedish consulting firm MORM, his presentation touches on the hyper-channel trend in retailing and…

Women Winning From Winthin

A recent Ad Age Article, “Women Do the Heavy Lifting at Gatorade” highlights how Gatorade — a product woven into the fabric of sports with strong ties to the likes of the NFL and NBA — has been historically handled by women. Some of the women in the article are clients that I have had…