Monthly Archives: August 2012

Out of the wallet and into the phone

My shoulders sag a bit every time I’m offered the chance to join a reward program that involves scribbling out my information on a paper form or being handed a plastic loyalty card or paper-punch card.  Aren’t we well into the 21st century at this point?  Better to offer nothing to your customer than another rewards…

A New Face at Target

Over the past few years Target Stores have been really upping their game in the beauty area, adding lines from names like Jemma Kidd and Napoleon Perdis and revamping the look of the department to have a more premium feel. And now the mass retailer has added what is arguably the most upscale touch of…

Geared Up Goods

As retail locations are being bested by online shopping, building awareness, driving education and capturing an audience is more difficult than ever. There’s one industry that has consumers waiting in line for more. Enter reimagined mobile food trucks.Today, food trucks have become almost as much a part of the urban landscape as Starbucks. The hesitation to…

The Politics of Shopping

I love shoes (understatement) and, obviously, retail innovation. So when I learned a few weeks ago that Barneys New York was opening a really cool new shoe department, I was reaching for my purse and heading out the front door. Finding out that during this launch 10% of any shoe purchase would benefit the Human…

Rocking the Vote from 30,000 feet

We’ve reached cruising altitude. So it’s time to turn your mobile device back on. Maybe you’ll play someAngry Birds, listen to music, or catch up on that book you’ve been dying to read. But what if you could do something more productive, something more civic? If you’re on select Virgin America flights this fall, you can…