Monthly Archives: January 2011

Reimagine 2011 Retail Predictions

My friends at Omnicom’s Interbrand recently published 2011 Retail Predictions. Their always-reliable crystal ball foretells: • Consumers’ digital domination • More targeted “deals” driven by Groupon-like models  • Brick and mortar reinvents itself These predictions inspired this musing on creative and practical implications for clients. Consumers’ digital domination At TPN, we know that digital integration…