Latest Posts

  • The Shape of a Brand

    The Shape of a Brand

    Over the weekend, my husband, Brent, sent me this picture from the Texas Ranger’s Globe Life ballpark. At one of the entrances now stands a huge, gigantic noodle statue, simply with the a tag line “You know you love it.” along with the hashtag BigNoodle (and a warning not to climb on said huge noodle…
  • Total Market – Good or Bad?

    Total Market – Good or Bad?

    It’s just smart marketing. Would you spend 90% of your budget on effectively engaging with just 27% of the audience? Or would you spend 90% of your budget on connecting at a deeper level with 72% of your audience? That is what’s happening every day in marketing. In places like Los Angeles County, where 72%…
  • The coolest part of the Apple event wasn’t the hardware.

    The coolest part of the Apple event wasn’t the hardware.

    Well, the day we’ve been waiting on for the past year came and went. Apple’s big reveal. We all got what we wanted — not just one bigger, faster, skinnier iphone- but two versions. The iPhone 6 and the 6+. Aside from the blazing performance and upgraded camera—- this new iPhone brings Apple up to par…
  • Viral Brilliance

    Viral Brilliance

    The ALS Ice Bucket Challenge, viral phenomenon, is teaching us a lot about a lot of things — ALS for one, human nature, masterful fundraising and some things us marketers should pay attention to. It is treasure trove for Cause Marketers and there are some universal truths (reminders) in it for the rest of us. The…
  • P&G Shifting to a Less is More Strategy

    P&G Shifting to a Less is More Strategy

    Earlier this month Proctor & Gamble (P&G) announced that it would be cutting more than half its brands, a drastic shift  in strategy for the world’s largest consumer-products company. In the past, the company obtained brand after brand, even within the same category to ensure a hefty percentage of shelf space and leverage for consumers’…
  • I’m Passionate about Paint. Wait… what?

    I’m Passionate about Paint. Wait… what?

    You might not think of paint as a passion play. And, you’d probably think of it as a fairly low-involvement category until you need it and then it can become very complex and confusing. You spend hours trying to figure out the difference between brands, types and raise questions like, “Should I go with Dove Wing…
  • The greatest BRAND story ever told.

    The greatest BRAND story ever told.

    My fiancé and I just returned from a trip to Disneyland and had a blast exiting the “real world” and spending 4 days in the happiest place on Earth. It’s no secret that Walt Disney created one of the greatest brands in the world. He was a storyteller and to this day, the “story” is…
  • Move Over Millennials, Gen Z is Here

    Move Over Millennials, Gen Z is Here

    In the past decade, millennials have become the “most researched generation in history.” They stormed the generational field with their vast knowledge and willingness to adopt an array of new technologies and social media, encouraging marketers to decode the best Gen Y communication tactics. Millennials are trailblazers in new media, but their haughty, technological reign…
  • 89% Are Shopping Brick-And-Mortar for Back-to-School

    89% Are Shopping Brick-And-Mortar for Back-to-School

    As a new survey created by Accenture found that 89% of parents with school-age children will be visiting brick-and-mortar stores for this back-to-school shopping season. Top motivations for shopping in-store vs. online: avoiding shipping fees and the desire to touch/feel products. However, shoppers will be “webrooming” to determine pricing and to find out what’s in stock…
  • The Ultimate Luxury Pop-Up Shop: Chanel Meets Aspen

    The Ultimate Luxury Pop-Up Shop: Chanel Meets Aspen

    Luxury brand Chanel launched its first state-side pop-up shop this July, in Aspen, Colorado. Karl Lagerfeld showed his distinctively western-style Métiers d’Art Paris-Dallas collection in Dallas, Texas, last December – and now the collection has appeared, publicly showcased in a small modern boutique above the Casa Tua restaurant and club. And just my luck, I happened to…
  • New Grocer: The Complete (Non)Package?

    New Grocer: The Complete (Non)Package?

    In anticipation of the opening of the new grocer UNVERPACKT in Germany, I thought it would be a great time to share what I think could become the next retail trend — zero-waste grocers. UNVERPACKT is combines some of the latest global trends: Crowd-source funding Sustainable zero-waste philosophy Retailer-vetting to select the best products for…
  • Kashi Shines at Wanderlust Aspen-Snowmass

    Kashi Shines at Wanderlust Aspen-Snowmass

    So I’ve just returned from vacationing at a Wanderlust festival in Aspen-Snowmass, CO – it’s a yoga/music multi-day event that’s filled with all kinds of outdoorsy activities, yoga classes, lectures, organic food and concerts. Wanderlust has become an international series of festivals and with that success comes the integration of partnerships. Gaiam, Garnier, Prana, So…

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