Latest Posts

  • TPN at the 3% Conference 2014

    TPN at the 3% Conference 2014

    Did you know that though women constitute 73% of consumer purchasing power and control $20 trillion of the world’s annual consumer spending, women make up only a small percentage of the Creative Directors in advertising? The 3% Conference, whose mission is to “build the business case for diversity by championing female creative talent and leadership…
  • Minority Report Style Advertising One Step Closer To Reality

    Minority Report Style Advertising One Step Closer To Reality

    We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…
  • Digital Advertising Predicted To Surpass TV

    Digital Advertising Predicted To Surpass TV

    “Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…
  • Payment is All in the Wrist at Austin City Limits 2014

    Payment is All in the Wrist at Austin City Limits 2014

    The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…
  • Shopping just got easier.

    Shopping just got easier.

    As I scroll through the many Greek yogurt options on Walmart’s snazzy new online grocery list, walmart.com/grocery, adding several quickly to my cart, I realize this is a jackpot. And, its free. I hear other retailers like Peapod, Stop & Shop and Giant offer similar services at a cost. Looks like I just found another reason to shop…
  • The State of Social Media: Shifting the Conversation

    The State of Social Media: Shifting the Conversation

    When brands first started activating via social media, we knew so little about what we were getting into and what we’d get out of it. Metrics such as number of views, likes and/or followers seemed to make sense. A brand could post whatever they wanted on Facebook and then track the percentage of followers and comments. They were able…
  • The Shape of a Brand

    The Shape of a Brand

    Over the weekend, my husband, Brent, sent me this picture from the Texas Ranger’s Globe Life ballpark. At one of the entrances now stands a huge, gigantic noodle statue, simply with the a tag line “You know you love it.” along with the hashtag BigNoodle (and a warning not to climb on said huge noodle…
  • Total Market – Good or Bad?

    Total Market – Good or Bad?

    It’s just smart marketing. Would you spend 90% of your budget on effectively engaging with just 27% of the audience? Or would you spend 90% of your budget on connecting at a deeper level with 72% of your audience? That is what’s happening every day in marketing. In places like Los Angeles County, where 72%…
  • The coolest part of the Apple event wasn’t the hardware.

    The coolest part of the Apple event wasn’t the hardware.

    Well, the day we’ve been waiting on for the past year came and went. Apple’s big reveal. We all got what we wanted — not just one bigger, faster, skinnier iphone- but two versions. The iPhone 6 and the 6+. Aside from the blazing performance and upgraded camera—- this new iPhone brings Apple up to par…
  • Viral Brilliance

    Viral Brilliance

    The ALS Ice Bucket Challenge, viral phenomenon, is teaching us a lot about a lot of things — ALS for one, human nature, masterful fundraising and some things us marketers should pay attention to. It is treasure trove for Cause Marketers and there are some universal truths (reminders) in it for the rest of us. The…
  • P&G Shifting to a Less is More Strategy

    P&G Shifting to a Less is More Strategy

    Earlier this month Proctor & Gamble (P&G) announced that it would be cutting more than half its brands, a drastic shift  in strategy for the world’s largest consumer-products company. In the past, the company obtained brand after brand, even within the same category to ensure a hefty percentage of shelf space and leverage for consumers’…
  • I’m Passionate about Paint. Wait… what?

    I’m Passionate about Paint. Wait… what?

    You might not think of paint as a passion play. And, you’d probably think of it as a fairly low-involvement category until you need it and then it can become very complex and confusing. You spend hours trying to figure out the difference between brands, types and raise questions like, “Should I go with Dove Wing…

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