Latest Posts

  • The Amazon Effect on eCommerce and CPG Brands

    The Amazon Effect on eCommerce and CPG Brands

    The use of digital technologies in conjunction with changing shopper behaviors is making eCommerce an indispensable part of CPG omnichannel success. Brands seeking to convert online consumers should focus their attention on convenience, and how important it is in the shopper journey. According to Jennifer Silverberg, CEO of SmartCommerce, “Consumers might not care that something…
  • Competition Intensifies in the Voice Controlled Smart Home Market

    Competition Intensifies in the Voice Controlled Smart Home Market

    Amazon, Google, and Apple battle it out for purchasing power in the smart home market. TPN’s Digital Marketing and Commerce Team monitor these brands and how their products continue to boost growth in eCommerce. Watch this week’s TECH+DMC minute below to learn more. TechDMC October 10, 2017 from TPN on Vimeo.
  • Shopper Marketing Trends: How Mobile and Digital Keep Changing the Marketing Landscape

    Shopper Marketing Trends: How Mobile and Digital Keep Changing the Marketing Landscape

    Digital and mobile are making the shopping cycle (research, discovery, awareness, and purchase) much shorter and faster than ever before. The growth of digital technology has given consumers access to copious amounts of product information—and they are accessing it. Subscription-based services centered around specific shopper data are delivering an engaging personalized experience, turning shoppers into repeat…
  • The Changing Face of Online Ads

    The Changing Face of Online Ads

    TPN’s Digital Marketing and Commerce team keep a constant eye on innovation to keep our agency and clients informed. Earlier this summer, we highlighted the latest news and trends surrounding online video ad content and viewing. In an ever-changing shopping landscape where consumers are making more and more purchases outside of the store, it is…
  • Winning with Shopper Media

    Winning with Shopper Media

    In today’s ecosystem of commerce, traditional shopper marketing is no longer enough. There is no longer one clear path, and shopping is not a deliberate, compartmentalized act. Shopping is spontaneous, deconstructed and integrated into the flow of everyday life. The new urgent reality for brands and retailers is how to capitalize on shoppers’ and consumers’…
  • TPN Shopper Safari: Back-to-School

    TPN Shopper Safari: Back-to-School

    In the latest TPN Shopper Safari Trek Report, TPN highlights four key themes for the Back-to-School 2017 Shopping Season. TPN Shopper Safari: 2017 Back-to-School Recap from TPN Retail TPN’s Shopper Safari encourages immersion in retail and commerce by leveraging our employee network. This effort helps foster continuous analysis and conversation of the retail landscape.
  • Back-To-School

    Back-To-School

    Back-to-School Shoppers Plan to Purchase As the new school year kicks into high gear for most of the country, parents and students will find a changing shopping landscape. No longer are they racing to retail stores without a plan for braving the crowd days before the school year starts. Digitally-driven brick and mortar purchases are…
  • Pinterest: What’s New?

    Pinterest: What’s New?

    TPN’s Digital Marketing and Commerce team keeps a constant eye on innovation to keep our agency and clients informed. In the latest installment, we dove into new functionalities of Pinterest and how these have helped the platform stay relevant. Watch the TECH DMC minute below. TechDMC Report 28 August 2017 from TPN on Vimeo.
  • Highlights from Cannes 2017: The Influence of Great Storytelling

    Highlights from Cannes 2017: The Influence of Great Storytelling

    Storytelling is a popular word in the current marketing lexicon. Its one of the most authentic ways to ignite a bond between brands and consumers and was the theme of many talks and sessions at Cannes 2017, including one with Ira Glass (Producer, host, creator of This American Life, among others). Glass spoke about how…
  • TPN Seasonal Pulse: SUMMER!

    TPN Seasonal Pulse: SUMMER!

      ABOUT SEASONAL PULSE: The TPN Seasonal Pulse is a quantitative tracking study fielded 6 times per year. This work is a deep dive into the consumer and shopper mindsets and behaviors of our client’s target audiences during the most important shopping seasons of the year: New Year, Spring, Summer, Back-to-School, Fall and Winter Holidays.…
  • Highlights from Cannes 2017:  Consuming vs. Doing

    Highlights from Cannes 2017: Consuming vs. Doing

    There’s no question that technology has fundamentally changed our lives—constant connectivity is a reality. But what level of connectivity is the healthiest? And how do we actually make consumers lives better verses creating addictive behaviors? This question entered my mind several times over the past few days at Cannes and particularly in listening to talks…
  • Highlights from Cannes: Keith Barry Brings Magic to Marketing

    Highlights from Cannes: Keith Barry Brings Magic to Marketing

    The highlight of the Saturday’s sessions at the Palais was Keith Barry: a hypnotist, mentalist and magician. What, exactly does magic have to do with marketing? The answer could be… everything. Ken Hertz from memBrain interviewed Barry focusing on the power of suggestion and the ways our subconscious minds can be persuaded from reality. Barry…

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