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  • Highlights from Cannes 2017:  Consuming vs. Doing

    Highlights from Cannes 2017: Consuming vs. Doing

    There’s no question that technology has fundamentally changed our lives—constant connectivity is a reality. But what level of connectivity is the healthiest? And how do we actually make consumers lives better verses creating addictive behaviors? This question entered my mind several times over the past few days at Cannes and particularly in listening to talks…
  • Highlights from Cannes: Keith Barry Brings Magic to Marketing

    Highlights from Cannes: Keith Barry Brings Magic to Marketing

    The highlight of the Saturday’s sessions at the Palais was Keith Barry: a hypnotist, mentalist and magician. What, exactly does magic have to do with marketing? The answer could be… everything. Ken Hertz from memBrain interviewed Barry focusing on the power of suggestion and the ways our subconscious minds can be persuaded from reality. Barry…
  • Amazon Acquires Whole Foods…. Now What?

    Amazon Acquires Whole Foods…. Now What?

    Amazon announced that it is acquiring Whole Foods. The impact of this purchase is far reaching for retailers, grocers and brands. As marketers, we need to understand what this shift means to the retail landscape and to shopper expectations. Given this news, TPN’s Digital Commerce team has developed thoughts on what happens now and what…
  • #NRF17: Top 5 Trends to Focus on NOW

    #NRF17: Top 5 Trends to Focus on NOW

    All  the gadgets and gizmos at NRF are always a lot to take in. There are miles of new technology to explore. So what are the top NRF trends that you REALLY need to pay attention to NOW? Here’s our take: OmniChannel = Unified Commerce “Omnichannel” has been the name of the game for quite…
  • Don’t Lose Your Intern POV

    Don’t Lose Your Intern POV

    8 months ago, I walked through the doors of TPN as a college student, who had recently finished their junior year, ready to take on this new journey—my first internship. 8 months later, I am a changed person. Starting your first internship impacts you in a way that school never does—It’s experience in the real…
  • Amazon Go Is A Game Changer

    Amazon Go Is A Game Changer

    How many times have you walked into a grocery store and selected everything you needed within 5 min, only to find that you have to wait at checkout for half an hour because there is a woman holding up the line while she digs through her enormous purse looking for change to pay her $7.25…
  • Big Changes in Ecomm

    Big Changes in Ecomm

    This morning, Walmart announced a $3.3 billion dollar deal to acquire Jet.com—the highest price ever paid for an eCommerce company.  Jet.com has quickly become known for “Gamifying Shopping” with its pricing algorithm based on encouraging higher average order value baskets, while producing savings for their customers. However, currently less than 1/3rd of Jet.com’s orders are fulfilled from Jet.com’s warehouses. With Walmart and Jet.com teaming…
  • #PrimeDay – What You Need To Know

    #PrimeDay – What You Need To Know

    What is Prime Day? Prime Day is a day where Amazon has deep discounts on many of their products and services. Last year’s Prime day was the first time Amazon did this event, and although many of the products that were discounted were viewed as poor selections for such a large event, Amazon declared it a…
  • Connecting With Shoppers In-Aisle Via Mobile

    Connecting With Shoppers In-Aisle Via Mobile

      How do brands break through the “cluttered” digital and “uncluttered” retail environment? The concept of a “clean” store has been around for a decade. The idea suggests that consumers, in a desire to have a more pleasurable shopping experience, are a looking for uncluttered, clearly labeled aisles and products. They are looking for promotions…
  • It’s All In The Delivery

    It’s All In The Delivery

    The ways we eat meals continuously evolve as our lifestyles, social dynamics and workloads change. The frozen TV dinner changed the landscape of meals in the 1950s, streamlining meal prep with readily portioned trays that could be popped in the oven for easy weeknight meals. Tupperware enabled make-ahead meal prep possible, as well as proper…
  • SXSW: The Importance of Stories & Moments

    SXSW: The Importance of Stories & Moments

    As I look back on my experience at the 23rd annual SXSW interactive in Austin last week, a common theme struck me across all of the sessions, workshops, and pop-ups: The importance of stories and moments. SXSW Interactive considers itself an incubator of innovation with new technologies and digital creativity, and is definitely a must-attend…
  • The Topline: Mobile FirstLook Summit

    The Topline: Mobile FirstLook Summit

    As mobile devices continue to capture both a greater percentage of sales and consumer’s daily attention, it is critical for brands to continue their investment in mobile. At last month’s Mobile Firstlook conference, leaders in the digital and mobile space shared their views on mobile strategy, case studies, key learnings, results and their evolving approach within…

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