Latest Posts

  • Digital & Social Content Predictions for 2018

    Digital & Social Content Predictions for 2018

    Digital and social content changes quickly! Brands must ensure their content is evolving just as quickly to meet consumer demand. We’ve been looking at the major trends. Here’s what you can expect to see: VIDEO DOMINATES Did you know that in 2017, 90% of all social content shared by consumers was video?1 Video must be woven…
  • CES 2018: More Connected Than Ever

    CES 2018: More Connected Than Ever

    Another successful CES is wrapping up and it did not disappoint. While there were no major announcements this year, the event truly wowed and delivered more of everything: more speed due to 5G, more screens that fit in every space imaginable, more content to view, more ways to capture images, more ways to power devices,…
  • Amazon: What Does It Take To Win?

    Amazon: What Does It Take To Win?

    For brands today, Amazon.com is no longer just another retailer for selling products. Its a digital content provider, marketing channel, THE retailer and major starting point for all shopping research. 55% of product research leading up to a sale is now conducted on Amazon vs 28% on traditional search engines (BloomReach Survey—Sept. 2016). Because of…
  • The Amazon Effect on eCommerce and CPG Brands

    The Amazon Effect on eCommerce and CPG Brands

    The use of digital technologies in conjunction with changing shopper behaviors is making eCommerce an indispensable part of CPG omnichannel success. Brands seeking to convert online consumers should focus their attention on convenience, and how important it is in the shopper journey. According to Jennifer Silverberg, CEO of SmartCommerce, “Consumers might not care that something…
  • Competition Intensifies in the Voice Controlled Smart Home Market

    Competition Intensifies in the Voice Controlled Smart Home Market

    Amazon, Google, and Apple battle it out for purchasing power in the smart home market. TPN’s Digital Marketing and Commerce Team monitor these brands and how their products continue to boost growth in eCommerce. Watch this week’s TECH+DMC minute below to learn more. TechDMC October 10, 2017 from TPN on Vimeo.
  • Shopper Marketing Trends: How Mobile and Digital Keep Changing the Marketing Landscape

    Shopper Marketing Trends: How Mobile and Digital Keep Changing the Marketing Landscape

    Digital and mobile are making the shopping cycle (research, discovery, awareness, and purchase) much shorter and faster than ever before. The growth of digital technology has given consumers access to copious amounts of product information—and they are accessing it. Subscription-based services centered around specific shopper data are delivering an engaging personalized experience, turning shoppers into repeat…
  • The Changing Face of Online Ads

    The Changing Face of Online Ads

    TPN’s Digital Marketing and Commerce team keep a constant eye on innovation to keep our agency and clients informed. Earlier this summer, we highlighted the latest news and trends surrounding online video ad content and viewing. In an ever-changing shopping landscape where consumers are making more and more purchases outside of the store, it is…
  • Winning with Shopper Media

    Winning with Shopper Media

    In today’s ecosystem of commerce, traditional shopper marketing is no longer enough. There is no longer one clear path, and shopping is not a deliberate, compartmentalized act. Shopping is spontaneous, deconstructed and integrated into the flow of everyday life. The new urgent reality for brands and retailers is how to capitalize on shoppers’ and consumers’…
  • TPN Shopper Safari: Back-to-School

    TPN Shopper Safari: Back-to-School

    In the latest TPN Shopper Safari Trek Report, TPN highlights four key themes for the Back-to-School 2017 Shopping Season. TPN Shopper Safari: 2017 Back-to-School Recap from TPN Retail TPN’s Shopper Safari encourages immersion in retail and commerce by leveraging our employee network. This effort helps foster continuous analysis and conversation of the retail landscape.
  • Back-To-School

    Back-To-School

    Back-to-School Shoppers Plan to Purchase As the new school year kicks into high gear for most of the country, parents and students will find a changing shopping landscape. No longer are they racing to retail stores without a plan for braving the crowd days before the school year starts. Digitally-driven brick and mortar purchases are…
  • Pinterest: What’s New?

    Pinterest: What’s New?

    TPN’s Digital Marketing and Commerce team keeps a constant eye on innovation to keep our agency and clients informed. In the latest installment, we dove into new functionalities of Pinterest and how these have helped the platform stay relevant. Watch the TECH DMC minute below. TechDMC Report 28 August 2017 from TPN on Vimeo.
  • Highlights from Cannes 2017: The Influence of Great Storytelling

    Highlights from Cannes 2017: The Influence of Great Storytelling

    Storytelling is a popular word in the current marketing lexicon. Its one of the most authentic ways to ignite a bond between brands and consumers and was the theme of many talks and sessions at Cannes 2017, including one with Ira Glass (Producer, host, creator of This American Life, among others). Glass spoke about how…

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