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  • Holiday Shoppers are Ready to Spend

    Holiday Shoppers are Ready to Spend

    According to a survey by consulting firm Deloitte, Twenty percent of holiday shoppers plan to buy jewelry this year, up from eighteen percent last year, and the highest number since 2007. Additionally, twenty-five percent of people have jewelry on their wish lists this year, the most since 2006. These figures may signal that the economic…
  • Vote Manolo for DSF Board of Directors

    Vote Manolo for DSF Board of Directors

  • Starbucks: Premium Coffee & iBeacons

    Starbucks: Premium Coffee & iBeacons

    Starbucks has announced a plan to begin using Apple’s iBeacons in its premium coffee stores next year to blend the retailer’s focus on mobile with its upscale lines of java. The iBeacons will be coming to the premium Roastery and Tasting Rooms to give customers access to information about their coffee via Bluetooth technology on their…
  • Heineken’s Marketing is on a Roll

    Heineken’s Marketing is on a Roll

    Heineken was recently announced as the winner of 2015’s creative marketer of the year award. Mobile has been the key to the brand’s success in its recent campaigns. They have gained most of their learnings from their mobile experience. Heineken’s holiday campaign “Spark My Party” asked fans to tweet the hashtag #SparkMyParty to its Twitter…
  • Black Friday, Cyber Monday & Now Green Monday?

    Black Friday, Cyber Monday & Now Green Monday?

    Black Friday and Cyber Monday may have been just the beginning of shopping events for the holiday seasons to come. Just this past season, the slightly late cousin of Black Friday saw desktop shopping grow by 17% from 2013. With this performance, Cyber Monday is inspiring additional shopping events in the early weeks of December. We…
  • Shopping & Working: The Ultimate In Multi-tasking

    Shopping & Working: The Ultimate In Multi-tasking

    Being a self-proclaimed shop-aholic and working on North Michigan Avenue in Chicago is difficult for me. With world class shopping right at our doorstep, it requires great self-restraint to not wander towards my shopping paradise everyday at lunch or detour when I should be heading towards the train station after work. I simply can’t be…
  • BlackFriday Recap: More Gray than Black

    BlackFriday Recap: More Gray than Black

    The “official” kickoff of the holiday shopping season, Black Friday, continues to evolve as retailers are starting promotions several weeks before Thanksgiving. While, NRF and IBM reported that Black Friday weekend spending decreased by $6.5 billion, NRF predicts a 4.1% increase in spending for the overall holiday shopping season. Here are the Top 5 Black…
  • BlackFriday: Not Just for the U.S.

    BlackFriday: Not Just for the U.S.

    BlackFriday is not just for Thanksgiving anymore. It has jumped the Atlantic and arrived in London. It seems that the U.S. has found the secret to kicking off the Holiday buying season and the rest of the globe wants in on the buying frenzy. While in London last week I noticed sales still lingering. From…
  • TPN at the 3% Conference 2014

    TPN at the 3% Conference 2014

    Did you know that though women constitute 73% of consumer purchasing power and control $20 trillion of the world’s annual consumer spending, women make up only a small percentage of the Creative Directors in advertising? The 3% Conference, whose mission is to “build the business case for diversity by championing female creative talent and leadership…
  • Minority Report Style Advertising One Step Closer To Reality

    Minority Report Style Advertising One Step Closer To Reality

    We all remember that cool scene in Steven Spielberg’s movie Minority Report where Tom Cruise is walking through a mall and all of the ads he sees are customized for him only. Ever since its release in 2002, this futuristic scene has been the gold standard to strive toward for advertisers with an eye on…
  • Digital Advertising Predicted To Surpass TV

    Digital Advertising Predicted To Surpass TV

    “Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and social media niches, though mobile is truly spearheading the change. The Cambridge, Mass., researcher found mobile advertising will account for 66…
  • Payment is All in the Wrist at Austin City Limits 2014

    Payment is All in the Wrist at Austin City Limits 2014

    The Austin City Limits (ACL) Festival in Texas always brings with it plenty of fanfare for the bands, the food, and the atmosphere, but this year’s festival brought a new experience into the mix, using my wrist as a wallet. The wrist band is commonplace for multi-day music festivals — my husband Brent and I…

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