Latest Posts

  • Is This the Year of the Beacon?

    Is This the Year of the Beacon?

    It’s a new year. 2016. All the shopping, all the traveling, all the holiday meals, all the relatives, all the returns, and of course, all the Star Wars. Done. We made it. So let’s look at the year ahead of us. What’s in store for retail technology in 2016? That’s a pretty broad question and…
  • Amazon and the Handmade Frontier

    Amazon and the Handmade Frontier

    Today, Amazon launched a new marketplace called Handmade at Amazon, which takes competitor Etsy head on. This new arts-and-crafts bazaar hosts over 80,000 items from about 5,000 sellers in 60 countries, moves Amazon into new territory and positions it to take lead in the every growing, home-grown artisan market. What’s in it for shoppers? Amazon…
  • Google Gets a New Look

    Google Gets a New Look

    Simple. Clean. Boring. I coulda designed that in 5 minutes. My kindergartner likes it. Eh. I miss the little g. Just some of the reactions I’ve heard to Google’s new logo reveal today. For a brand that has so greatly shaped the way we interface with the internet and each other, the ways we think,…
  • Your Own Personal Retail

    Your Own Personal Retail

    Like so many people do this time of year, my husband and I decided to make a change and move. Specifically, we chose to uproot from a one-story house in the Dallas ‘burbs to a three-story townhouse downtown so that we could be closer to the things we enjoy doing, reduce our commutes and make…
  • Amazon and the Changing Grocery Game

    Amazon and the Changing Grocery Game

    So called “traditional” grocery players have long operated in a competitive landscape with a fairly straightforward structure. Like a chess game, there were a set number of players in a market that made similar types of moves and counter moves, all designed to capture the shopper’s attention and ultimately, their dollars and loyalty. But the…
  • Amazon vs. Walmart: Summer Showdown

    Amazon vs. Walmart: Summer Showdown

    Amazon has done it again. Just when we thought they couldn’t bring us anything better than free two-day shipping, they are delivering us with Black Friday in July… and, promising even better deals! To celebrate its 20th anniversary, Amazon announced July 15th as “Prime Day”. Let the countdown to midnight begin! The “Lightning Deals”, exclusive to Prime…
  • Jamba Juice Joins The Digital Wallet Party

    Jamba Juice Joins The Digital Wallet Party

    Looks like we have another retailer joining in letting customers pay with their digital wallet — Jamba Juice. The smoothie retailer is now allowing customers to purchase with Android Pay, making things every faster and more convenient for thirsty consumers. The system also sends promotions and tracks gift cards. What’s particularly smart about Jamba Juice’s activation is that…
  • A More Digital Grocery Shopping Experience

    A More Digital Grocery Shopping Experience

    When it comes to buying groceries, consumers need and want specific experiences. They are always looking for ways to make their shopping easier and more convenient, but it can be difficult to find the right foods and ingredients to maintain a healthy lifestyle. For the 15 million Americans with food allergies, or those clean-eaters who…
  • Be Persuasive

    Be Persuasive

    When everyone around you is saying the same thing, it can be contagious. Certain phrases become quickly habitual. The agency world is no stranger to this. We often use jargon and made up words as if they are our first language, assuming everyone is in the know and with no apology for slaughtering our real first…
  • The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

    The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

      Last month a few of us from TPN had the chance to attend an all Omnicom agency summit called Emerge: Partner Sm(art).  Emerge focused on digital trends and creating more impactful marketing programs through partnerships with industry thought leaders like Google, Facebook, Twitter, Salesforce, Vice and Yahoo!.  Knowing it’s hard to get away from the desk for two days,…
  • Targeted Marketing takes Aim

    Targeted Marketing takes Aim

    That time West Elm advertised to me with a photo of my living room: Last week, I was scrolling through my Facebook newsfeed and came across a photo of my living room. This wasn’t something I had posted on Facebook, it was a West Elm ad. I snapped it on my iPhone when my new…
  • Right? Wrong.

    Right? Wrong.

    Yesterday I heard an interview with a talented song-writer on NPR radio and I found myself wincing a few times as I noticed both the interviewer and interviewee were peppering their dialogue with the word, “Right?” As if asking the other “You know what I mean?” I don’t mean to pick on either of them,…

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