Latest Posts

  • The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

    The Four Slides You Need to Know: EMERGE Partner SM(ART) Conference

      Last month a few of us from TPN had the chance to attend an all Omnicom agency summit called Emerge: Partner Sm(art).  Emerge focused on digital trends and creating more impactful marketing programs through partnerships with industry thought leaders like Google, Facebook, Twitter, Salesforce, Vice and Yahoo!.  Knowing it’s hard to get away from the desk for two days,…
  • Targeted Marketing takes Aim

    Targeted Marketing takes Aim

    That time West Elm advertised to me with a photo of my living room: Last week, I was scrolling through my Facebook newsfeed and came across a photo of my living room. This wasn’t something I had posted on Facebook, it was a West Elm ad. I snapped it on my iPhone when my new…
  • Right? Wrong.

    Right? Wrong.

    Yesterday I heard an interview with a talented song-writer on NPR radio and I found myself wincing a few times as I noticed both the interviewer and interviewee were peppering their dialogue with the word, “Right?” As if asking the other “You know what I mean?” I don’t mean to pick on either of them,…
  • Imitation Game

    Imitation Game

    This morning I hopped out of an Uber, almost jogged into my office building while texting one of my colleagues, and realized I needed coffee. Luckily I am not a coffee snob, so my caffeine need was solved by hitting the Kuerig button on my way through the office kitchen. Six hours and many meetings…
  • Special Delivery! The Rise of the Box

    Special Delivery! The Rise of the Box

    Special Delivery! Subscription-based retail delights both customers and brands. Customers are often on autopilot when it comes to shopping for their weekly staples. Both traditional brick-and-mortar and online retail giants are great at providing customers easy access to the things that are regularly on their shopping lists. Shopping, however, isn’t just utilitarian for some. For…
  • Living, Working & Playing Better With Technology

    Living, Working & Playing Better With Technology

    It is a simple and known truth. Technology and our ever-connected world are hurling us into busier, more hectic, and more time-constrained lives. The very gadgets that serve to improve our lifestyles may be also preventing us from stopping to smell the roses. Last Friday, PSFK invited creative professionals for a whole day seminar to…
  • A Force of Nature: The Nike Free Stride Experience

    A Force of Nature: The Nike Free Stride Experience

    Earlier this week, I had an incredible opportunity to combine two of my biggest passions. As you’ve probably guessed, shopper marketing is one of them – it’s a field I love thinking, talking, and writing about. I’m also an obsessed runner. So when presented with the opportunity to take part in an innovative launch event for the new Nike Free running…
  • It’s Been a Mad March 2015, Baby!

    It’s Been a Mad March 2015, Baby!

    As 2015 March Madness draws to close tonight with the championship game facing off Duke and Wisconsin, we’ve seen pretty much all brackets busted, gametime excitement around the players, the underdogs and the upsets, and more promotions than swooshes of the basketball. With that in mind, let’s take at a look at how some of…
  • Lessons From Target Too

    Lessons From Target Too

    By now, most of you have probably already heard about Target Too. The industry went abuzz for the pop-up design-meets-digital playground that came to the Chelsea Galleries from March 25 – 31. And for good reason – Target Too is a beautiful mixture of experiential, augmented reality, social integration and creative design.  But underneath all the glitz and glamour, there are lessons we can…
  • Daily Deal Sites: Bargain Hunting Gets Targeted

    Daily Deal Sites: Bargain Hunting Gets Targeted

    There’s no one who loves the thrill of hunting down a good bargain more than me. And that’s why I love all the daily deal sites that I subscribe to. My heart flutters when I see my Gilt.com alert pop up or when I get an email from myhabit.com notifying me of the brand they…
  • The #brandbowl

    The #brandbowl

    The Super Bowl. The one day of the year we don’t set our DVRs. Instead of fast-forwarding through the commercials, we’re glued to the TV to capture every second. We pay a lot of attention to the major players on the big screen, but now so much of Super Bowl engagement is occurring on much…
  • The Rebranding of an NBA Team

    The Rebranding of an NBA Team

    I’m from Charlotte, NC. Born and raised. 1988 was a big year for my hometown. Even though I was pretty young at the time, I knew something major was happening. Charlotte got its first major sports team, the NBA Charlotte Hornets expansion team, and the city was changed forever. People LOVED the Hornets, from the…

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